SEM Manager

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Lexus, Quesada and Mondelez just to name a few. We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description

Saatchi & Saatchi Toronto is looking for a Search Engine Marketing (SEM) Manager to join our team!

Key Responsibilities:

• Create, execute, & manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis.
• Translate client’s marketing goals into a successful paid search strategy & manage client expectations.
• Educate paid search team and clients on SEM best practices and strategies.
• Day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate it.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement.
• Contribute to paid search and analytics new business pitches.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

Qualifications

• 3+ years Search Engine Marketing (SEM) experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search engine optimization.
• Strong background with the following SEM tools: Google AdWords, Google Analytics, Search Ads 360, Bing Ads, and more.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong leadership, organizational and project management skills.
• Ability to identify growth opportunities.
• Keen eye for detail & excellent organizational skills.
• Knowledge of web development & JavaScript is an asset.

Additional Information

Saatchi & Saatchi Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.