SEM Manager

Job Title: SEM Manager

Who we are:

GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.

We are seeking a highly skilled SEM Manager to lead our content marketing agency's search and marketing efforts. The ideal candidate will have a deep understanding of search engine optimization (SEO) and search engine marketing (SEM) and be able to manage a team of experts to drive traffic and conversions for our clients, as well as test new search-oriented initiatives and channels such as YouTube.

Location: Dublin, Ireland

About the position:

• Develop and implement a comprehensive search and marketing strategy that aligns with our clients' goals and objectives
• Lead and represent the search team across the organization and oversee account performance
• Pitch potential clients on Google Ads channels including Search, Discovery, and Video
• Conduct keyword research and analysis to identify opportunities for optimization and growth to improve search engine rankings, increase website traffic, and drive conversions
• Hands on experience with search bidding, website tracking, competitive monitoring, and reporting platforms
• Monitor and report on search performance metrics to continually optimize and improve our search strategy
• Develop and manage search and marketing budgets to maximize ROI
• Collaborate with our content creation team to ensure content is optimized for search engines
• Stay up-to-date with industry trends and best practices to continually improve the effectiveness of our search and marketing efforts
• Build relationships with internal account teams and external partners, such as publishers and influencers, to amplify our search and marketing reach
• Test new channels associated with SEM, i.e. YouTube

What you should have:

• Bachelor's degree in Marketing, Communications, or a related field/similar experience
• 6+ years of experience in search engine optimization and search engine marketing, preferably in an agency setting
• Experience managing a team of SEO and SEM specialists is a plus
• Strong project management skills and ability to prioritize and manage multiple projects simultaneously
• Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners
• Strong understanding of search engine optimization and search engine marketing best practices and experience with optimization and marketing across multiple channels and formats
• Proficiency in Google Analytics, Google AdWords, SEMRush and other SEM tools
• Knowledge of SEO best practices and how to optimize content for search engines
• Bing search experience a plus

Why you should come work with us:

• Offsite team building events year round
• Great coworkers and a fun collaborative environment
• Funded by top-tier venture firms.
• Career growth opportunities.
• Many technical and business challenges to solve.