Job Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
Responsibilities:
- Command the execution and enhancement of Search programs, overseeing the optimization, implementation, and analysis of marketing activities.
- Lead creative and messaging strategies that adhere with Google and Microsoft best practices and the client’s business goals.
- Establish strategies related to keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search, always in alignment with client goals.
- Collaborate across teams to develop media plans and provide forecasts to clients.
- Observe and assess search results and performance metrics, offering cross-channel recommendations to boost client revenue and optimize investment returns.
- Lead the Shopping and Performance Max campaigns and manage the relationship with the product feed management partner.
- Advocate for the utilization of PMG's proprietary technology platform, Alli, providing product recommendations that can be leveraged across PMG.
- Deliver comprehensive search training across PMG and contribute to the leadership of departmental initiatives.
- Integrate complex technical solutions to develop bespoke client solutions, facilitating business growth.
- Manage client relationships effectively, setting expectations and keeping them informed of campaign updates and performances.
- Own the relationships with Google and Bing account teams and various tool providers
- 5+ years of related professional experience.
- Bachelor's Degree or equivalent work experience.
- Prior experience working with product feeds and Google Merchant Center.
- Robust experience with analytics platforms (GA4, Adobe) and a deep understanding of tagging, floodlights, and Google Campaign Manager.
- Proficient in communicating to a diverse array of stakeholders using tools like Keynote or PowerPoint.
- Capable of offering thought leadership within the paid search landscape.
- Strong analytical skills, including proficiency in Microsoft Excel or SQL, with the ability to interpret data and weave a comprehensive, digestible narrative for stakeholders.
- Self-starter with an eagerness to learn new tools and technologies.
- Power user of SA360 with experience in efficiently scaling optimizations for enterprise level clients
About PMG:Â
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.Â
We’d love to get to know you and share more about why we love PMG and the work we do. Â
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
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Date Posted
08/04/2023
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