SEM Senior Manager

The PMG team is looking for innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and/or implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless and PMG.

Our team thinks about search marketing in a unique lens, finding new ways to solve old problems--and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.

SEM Senior Managers are innovative and agile problem solvers who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. As the SEM Senior Manager, you'll be responsible for leading a team of SEM professionals the strategy and execution of SEM initiatives. 

Responsibilities: 

• Lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities
• Lead creative and messaging strategies that adhere with Google best practices and client goals
• Define strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Monitor and evaluate search results and search performance and provide cross channel recommendations to maximize revenue and investment for clients
• Manages a team of SEM professionals and deploys resources to maximize individual potential & client impact.
• Coach junior team members on how to perform daily account management on Google Ads, Bing and other search platforms for retail clients
• Drives adoption of PMG’s proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG
• Integrates highly technical solutions to create custom solutions for clients to drive business results
• Evaluates resource needs across paid search needs and identifies opportunities to maximize impact”

• You have 6+ years of progressive experience working in digital media and paid search where you were responsible for search media strategy, maintaining multi-million-dollar client budgets; driving implementation and execution; and leading reporting and optimization.
• You have 3+ years of management experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills.
• You can use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting, and are able to present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement.
• You love to work in team environments where constant collaboration and communication are the norm.
• You are passionate about service, learning and growth - the search media landscape evolves constantly, and you’ll need to be forward-thinking to keep the brands we support top of mind for consumers.
• You have experience leading client relationships and communicating with client executives.