SEM Specialist

KUKUI is an exciting, fast growing, U.S.-based company with offices in Las Vegas and Veliko Tarnovo. Our mission is to passionately improve technology for the betterment of people, businesses and the world.

Description

Kukui is looking for a marketing professional skilled in research and analysis to join our SEM team. In this role, you will assist clients in managing their pay-per-click advertising on KUKUI supported search engines. A successful SEM Specialist will effectively manage the client’s budget and work with the SEM team to maximize ROI, drive traffic, and leads.

Responsibilities and Duties

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies

• Make recommendations to optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimizing

• Research and analyze local search trends for each client’s locality

• Stays up-to-date on the latest trends and best practices in search engine marketing

• Prepare reports across clients showing campaigns results and trends

Requirements

• Proven SEM experience and success managing PPC campaigns across Google and/or Bing

• Well-versed in performance marketing, conversion and online customer acquisition

• Excellent command of both spoken and written English

• Good logical thinking, well-organized, paying attention to details, quick learner

• Enthusiasm for solving problems and proactive attitude

• Able to work both independently and within a team

• Passionate, honest and fun to work with

• Comfortable analyzing high volumes of data on a daily basis

• Experience with Microsoft Excel or Google Sheets

Advantages/Nice to Have

• Experience with Google Analytics

• Experience in Online Advertising/Marketing

• Understanding of search engine algorithms and ranking methods

• Knowledge of keyword research

• Content writing abilities

We can offer you:

• Competitive remuneration package and benefits, based on personal achievements

• Friendly working environment in a team of highly motivated people

• An environment where you will flourish, have fun, and grow