SEM Specialist (Hybrid)

Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: ECommerce Acquisition (27514)
What's Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Search Engine Marketing (SEM) Specialist is responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through paid search channels. Responsibilities include 'SEM' campaign creation, deployment, and optimization for the customer journey in search channels, including landing page strategy and A/B testing. The SEM Specialist will work closely with content managers, other channel owners, product managers, and partners to ensure digital presence is fully optimized for paid search. This Associate will ensure that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives. This Associate will provide partners with weekly, monthly, quarterly and ad hoc reporting with useful insights.
Recipe for Success - What's "in store" for the role

• Manage multiple Paid Search Google & Bing accounts
• Launch, build and optimize campaigns to meet and exceed traffic, revenue, and profitability goals
• Produce campaign strategy to grow the bottom line and improve performance measures (Conversions, CPA, ROAS, Profit)
• Test Google Smart Bidding strategies, account structures, Google betas, and landing pages
• Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences
• Craft and implement new ad copy, expand keyword inventory, perform campaign experiments
• Pilot new account/campaign structures based on Google standard methodologies & performance results
• Manage and communicate key findings and insights to partners
• Track competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy
• Keep up with industry trends and methodologies - bringing innovation to the forefront of your work

The Essentials In Your Cart - The required ingredients

• 1+ years of experience as a Paid Search Strategist or similar role in SEM/PPC
• Experience optimizing to a Return on Ad Spend or Profit goal
• Proficiency in Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor (certifications a plus)
• Proficient Excel skills (pivot tables, v-lookups, concatenate, etc.); Ability to work with large datasets efficiently and accurately
• Experience in campaign building, keyword planning, smart bidding strategy (Target CPA, Target ROAS, Portfolio bidding, MC, MCV), audience targeting
• Strong understanding of Quality Score, Match Types, CPCs, CVR, auction insights, etc.
• Ability to multitask, work efficiently, and prioritize tasks
• Detailed, strong analytical and problem-solving skills
• Desire to learn and become part of the team

Extra Spices - What you should bring to the table

• Highly proficient in Microsoft Office-strong Excel and PowerPoint required
• Deep knowledge in PPC (Paid Search) strategy, tactics and execution
• Ability to navigate GA360 and GA4 and pull data
• Strong relationship building, communication and ability to gain consensus
• Strong customer orientation
• Motivated with an ability to accomplish tasks on time
• Program management skills with attention to detail
• Provide evidence-based and data-driven recommendations

#LI-LL1 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]
Job Requisition: 349435_external_USA-PA-Carlisle_10262023