SEM/Performance Marketing Specialist

Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work®!

We are looking for a full-time SEM/Performance Marketing Specialist to join our Marketing team. This person should possess working knowledge of Paid Search/Google Adwords, Paid Social, Display, and Lead Generation and be up to date on the current industry trends. We are looking for someone who will be responsible for planning, executing, and optimizing our paid marketing campaigns across multiple channels. Do you lose sleep trying to find better ways to optimize your SEM placements? Do you find yourself analyzing everything around you to make sense of how to improve things? If so, we want to hear from you!

What We Do:

VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision-making process.

If this sounds like the perfect role and workplace for you, we encourage you to apply for this position! VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.

Remote candidates accepted. Must be located in a place that has 4-6 hours of overlap with the PST time zone. Candidates with authorization to work in the US preferred. No new H1B visas will be processed but a H1B transfer may be considered for the right candidate.

Requirements

Required Skills:

• Excellent communication skills
• Strong understanding of marketing analytics and KPIs
• Excellent organizational skills
• In-depth knowledge of GA, GTM, Google Ads, and Social platforms
• Past experience working with vendors
• Google Ads Search certification
• Lead Generation Experience preferred, but not required

Preferred Qualities:

• Positive, can-do attitude
• Detailed oriented and Organized
• Innovative
• Problem solver
• Curious, Passionate, and Proactive
• Analytically minded

Responsibilities:

• Own the strategy, execution, and tracking of all paid channels to drive performance in line with budget and ROI expectations
• Daily management of Paid Search campaigns
• Implement best-in-class campaign optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences
• Drive growth in customer acquisition through multi-channel paid media campaigns
• Explore new paid channels and opportunities that align with our overall company goals
• Identify and structure A/B testing environment
• Create cohesive campaigns across digital and social media platforms
• Measure and report performance of all digital marketing campaigns to Management
• Collaborate with Content, Design, and Product to create effective ads and strategy
• Use your analytical skills to dig into campaign data, extract insights and take action to drive channel optimization and accelerate performance
• Proactively track, report, and share performance to key stakeholders
• Lead the BtoB lead generation strategy for our BtoB product offerings
• Provide weekly communications to review campaign performance, and ensure alignment with KPIs

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising or related field
• Minimum 4 years of Paid Search, Display, and Paid Social campaign management
• Must be proficient with at least 4 years' experience in GA, GTM. and Google Ads
• Proficiency in Paid Social ads across the major platforms
• Proficiency in keyword research and competitive analysis tools

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Flexible/generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance

The salary range for this position is $72,000 - $92,000/year and is dependent on location and experience.