SEM/PPC Specialist for Fastener's Plus (A Clickstop brand)

Are you a marketer who is driven by data and looking for an opportunity that will allow you to be curious while making an impact with a great company?     

Join Clickstop’s Marketing Team as an SEM/PPC Specialist and help us continue growing our Fasteners Plus brand!   

"SEM and PPC work are the core of our e-Commerce marketing efforts. There’s always new opportunity for learning and development while driving growth for the Fasteners Plus brand."  

- Eric Youngblood, Fasteners Plus Senior Digital Marketing Manager  

Must be authorized to work in the US.  

What will you be doing?   

• Aligning with Clickstop’s Core Values to drive our culture and business forward.   
• Holding team members accountable to timelines and clear communicating expectations. 
• Pay Per Click:
  • Build and launch Pay Per Click campaigns for Fasteners Plus.
  • Monitor and optimize existing PPC campaign performance to maximize return on investment.
  • Optimize landing pages, bids, and negative keyword work.
  • Identify user intent behind search terms and organize account keywords accordingly.
  • Understand the business, target customers, competitors, and goals in order to build the most effective strategies and campaigns.
  • Utilize keyword research to drive PPC strategies and execution. 

• Search Engine Optimization:
  • Conduct keyword research to drive and execute SEO and PPC strategies. 
  • Approach the online experience of a consumer from a wholistic perspective, balancing and utilizing both SEO and PPC to our advantage. 
  • Implement changes to website structure, content, linking, or other factors to improve SEO positions for target keywords. 

What do we value in this role?   

• Microsoft Excel proficient.  
• 1+ years of Pay Per Click experience  
• Understanding of and experience executing SEO (Search Engine Optimization) tactics.   
• Experience using Google Analytics 
• Excellent communication skills.   
• Takes ownership and works autonomously.   
• A strategic approach to understanding our goals, market, and customers.   
• Holding yourself and others to a high expectation of excellence.    
• Curiosity to learn and improve so you can contribute at a higher level.   
• A focus on great results rather than blindly following systems or processes.    

What Clickstop provides:    

• The opportunity to pursue your best self (as an employee, parent, partner, citizen, etc.) We believe coming to work shouldn’t be transactional, but instead should be a purpose-driven experience.   
• An entrepreneurial environment where opportunities are endless for those who seek them.    
• Recognition for personal, team, and company accomplishments, because Clickstop’s success is a reflection of your engagement and excellence.     
• Professional and personal development opportunities.    
• Benefits, including:    
  • Health Insurance ($0 Premium Option)    
  • Dental & Vision Insurance    
  • 401K Match    
  • PTO, Paid Holidays, and Volunteer Time Off    
  • Life and Disability Insurance    
  • ESOP – After one full year of service and minimum hour requirement is met    

This role is hybrid.  Training will be conducted onsite in Urbana.   

Employment is contingent upon the completion of a satisfactory background check.   

Clickstop is an Equal Opportunity Employer.   

 #LI-Remote