Senior Account-Based Marketing (ABM) Manager

Extreme Networks Named to Computerworld’s 2023 List of Best Places to Work in IT!

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before and with double digit growth year over year, no provider is better positioned to deliver better outcomes on scale, than Extreme.

We believe in “walking the walk” of our strong core values which enable us to successfully advance together. Diversity and Inclusion is a vital part of our values and beliefs, and we’re proud to foster an environment where every Extreme employee can thrive. 

Come become part of something big with us! We are a global leader, with hubs in North America, South America, Asia Pacific, Europe, and the Middle East.

We are seeking an experienced and results-driven Senior Account-Based Marketing (ABM) Manager to join our dynamic marketing team. The ideal candidate will have a proven track record in ABM strategies and campaigns, with hands-on experience using 6sense to drive targeted marketing efforts. Reporting to Sr. Director Digital Marketing, this role will be responsible for developing and executing personalized marketing campaigns that align with our business goals and drive engagement with key accounts.

Responsibilities:

· Develop and implement comprehensive ABM strategies to target high-value accounts.

· Collaborate with sales, product marketing, and other teams to identify and prioritize target accounts.

· Use data and insights from 6sense to inform and refine ABM strategies.

· Monitor and analyze campaign performance metrics to ensure alignment with KPIs and business goals.

· Plan, execute, and optimize multi-channel ABM campaigns, including email, direct mail, digital advertising, content marketing, and events.

· Leverage 6sense to create personalized marketing messages and experiences for target accounts.

· Monitor and analyze campaign performance, making data-driven adjustments as needed Work closely with cross-functional teams, including creative, content, product, and analytics, to ensure cohesive marketing efforts.

· Work closely with the sales team to ensure alignment on target accounts, messaging, and goals.

· Utilize 6sense to track account engagement, measure campaign effectiveness, and generate insights.

· Provide regular reports on ABM performance, highlighting key metrics and outcomes.

· Conduct in-depth research on target accounts, including industry trends, company news, and key decision-makers.

· Staying updated with the latest performance marketing trends and technologies

Experience and Skills Required:

· Bachelor’s degree in Marketing, Business, or a related field.

· 5+ years of experience in B2B marketing, with a focus on account-based marketing.

· Proven experience using 6sense or similar ABM platforms.

· Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, Excel).

· Strong understanding of the B2B sales cycle and marketing techniques.

· Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) is a plus.

· Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.

· Strong project management skills and the ability to handle multiple priorities in a fast-paced setting.

· Results-oriented mindset with a focus on driving measurable outcomes.

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.