Senior Account Based Marketing Specialist

Job Description

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:

As the Senior Account Based Marketing Specialist, you will own and execute ABM strategy, campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on increasing pipeline through lead identification and conversion.

What you'll be doing:

• Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
• Account-Based Marketing (ABM): Lead the development and execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts
• CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
• Segmentation: Deeply understand Brady's customer segments, personas and buying journey's to create actionable audiences we can trigger personalized messages for
• Testing and Automation: Continuously test and optimize processes to improve ROI
• Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
• Sales Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
• Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources

How Brady will support your success:

• On-the-job training and opportunities to cross train in other areas of sales and marketing
• Opportunity to participate actively in gain sharing by helping to meet business goals
• Additional training or certifications for new systems and programing languages

Requirements:

• Bachelor's degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, statistics, etc.)
• 3+ years in marketing automation, email, CRM or related analytics function
• Prior experience working with marketing automation systems (e.g. Eloqua, Pardot, etc.)
• Excellent analytical, problem-solving, and communication skills
• Continuous learning mindset

Desired experience:

• Experience using an account based marketing tool (Demandbase, 6sense, etc.)
• Knowledge of Salesforce or related CRM
• Ability to manipulate data using SQL (Azure, BigQuery, Redshift, Databricks etc.)

Benefits:

• Complete insurance coverage starting on first day of employment - medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and holiday pay