Senior Account Based Marketing Specialist

Senior Account Based Marketing Specialist

Position Summary:

Bentley is seeking an Account-based Marketing (ABM) Senior Specialist to join our global marketing team as we rapidly scale and optimize our Account Based Experience programs. You will work closely with regional, industry, and product marketers to build and launch highly personalized campaigns to drive demand generation and engagement in target accounts. You will be responsible for providing account-level insights to internal stakeholders, including measuring engagement within target accounts, and identifying trends to help inform future campaign efforts.

Responsibilities:

• Build, execute, and measure one-to-one, one-to-few, and one-to-many campaigns.
• Configure account lists, selectors for intent, build filters, and set up orchestration for corresponding actions.
• Evaluate campaign engagement and identify trends within target accounts.
• Enable data-driven decisions by providing clear, comprehensive account reports to internal stakeholders.
• Provide routine campaign and content audits for priority accounts and for product line / industries.
• Perform campaign analysis to inform effectiveness of campaign tactics.
• Program management for ABM campaigns.
• Provide secondary support and administration for ABM platform(s).

Skills and Experience:

• 3-5 years of marketing or sales experience with demonstrated success.
• Experience in B2B marketing, demand generation, or account-based marketing (ABM) is a plus.
• Demonstrated ability to build highly effective working relationships across multiple teams.
• Enthusiasm for data-driven marketing and demonstrated ability to report and make decisions based on web analytics, ad performance, and email performance data.
• Experience with ABM tools like Demandbase, Engagio, Terminus, RollWorks, Bombora, 6sense, Looker, etc. is required.
• Experience building, launching, and reporting on campaigns using marketing and CRM solutions such as Marketo, Eloqua, Pardot, or Salesforce is a plus.
• Experience with marketing analytics and reporting tools such as PowerBI, Tableau, Google Data Studio, etc.
• Experience in managing paid advertising using LinkedIn Campaign Manager, Google Ad Manager, etc. is a plus.
• Extremely organized with the ability to manage multiple projects simultaneously skills with keen attention to detail.
• Flexibility to work in a rapidly changing environment.
• Must be high energy, passionate, and have a positive "can do" attitude.
• Bachelor's degree - Marketing or Business focus preferred
• Requires sitting or standing at will while performing work on a computer. The role requires communication with managers, peers and other colleagues of the company in person, and by utilizing Microsoft Teams chat, calling and meeting functions.
• This role does not require travel.

What We Offer:

• A great Team and culture - please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

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About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure - sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geoprofessional software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,500 colleagues and generates annual revenues of approximately $1 billion in 186 countries.

www.bentley.com

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]