Senior Account Executive, Consumer Media Relations, NY - Hybrid Work Structure

Senior Account Executive, Consumer Media Relations, NY - Hybrid Work Structure

The Role

We are looking for a Senior Account Executive to join our Brand Solutions Media team. The Senior Account Executive will work on a range of consumer campaigns and projects supporting integrated earned media relations strategy and execution.

You will manage day-to-day activities and tactical executions for the client ensuring that overall strategic vision is in line with the client's objectives.

We are seeking someone who understands the consumer media space and its platforms, bringing a creative passion/forward thinking to media relations that elevate brand awareness among consumer target audiences.

This is an opportunity to draft strategic materials for clients, generate creative ideas and help craft integrated earned communications campaigns for Fortune 500 clients.

Perks of working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster

What is the work:

• Support all day-to-day client activities, projects, and teams to build a trusted advisor relationship with clients
• Flesh out ideas as they relate to client objectives and learn how to bring them to life in presentations and written proposals
• Cultivate positive client presence in trade media through releases, contact and responsiveness to inquiries/requests
• Develop strategic integrated campaigns including traditional earned media, digital/social and influencer communications
• Assist senior leaders in proposal writing and new business pitching

• Interview messaging creation and review of junior staff messaging
• Media list creation and final review of junior staff media lists
• Pitch creation and Executive pitch creation (general, deals/holiday, seasonal, announcement, broadcast, etc.) and final reviewing of junior pitches
• Mid and top tier media pitching (including national broadcast and executive interviews)
• Secure placements in mid and top-tier outlets
• Analytics -- Create a dashboard of media trends, top editors covering industry category, uncover press opportunities on creative and forward-thinking topics not covered to date
• Conduct media relations training and Executive message training for junior staff
• Bring a sound and well-constructed media point-of-view and advice to clients
• Support new business development opportunities, creation of media audit and presentation slides, development of media headlines that tie back to creative ideas
• Strong written communication skills requiring little editing.

Experience that contributes to your success:

• 2-3 years of consumer media relations experience. PR agency experience preferred.
• Proven media relations skills and solid knowledge of consumer outlets (Focus: lifestyle, food & beverage, culture, travel)
• Current and forward-thinking pulse on pop culture trends - fashion/music/entertainment
• Creativity - adaptable in quick-strike situations
• Experience working with integrated teams (social, paid, digital)
• Excellent generalist - aptitude to straddle media & account role
• Ability to lead a team as a project manager and mentor
• Understanding of the integration of social media + traditional media
• Excellent written and verbal communications skills along with strong attention to detail
• Ability to push the envelope and think outside of the box
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

About BCW (A WPP Agency):

BCW is part of WPP's global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW's commitment to moving people starts with our employees. You'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities.

For more information, visit bcw-global.com.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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