Senior Account Executive, Paid Social

Senior Account Executive, Paid Social

(Open to various US locations)

The Role:

We are looking for a Senior Account Executive, Paid Social to join our Digital Health team. This is an opportunity to be part of a dynamic and rapidly growing Paid Social team looking to challenge the boundaries of traditional communications and establish itself as a competitive paid media player. The role will be working with some of the biggest healthcare clients in the industry.

Your expertise will be an integral part to every aspect of the clients' paid social strategy who will depend on you to develop and maintain measurable performance strategies. You will contribute to department and client growth while leading the day-to-day activities.

If you are a passionate individual who loves Paid Social and eager to join a community of forward-thinking experts in the healthcare landscape, we want to speak with you.
Perks of working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster
• Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.

Responsibilities:

• Work directly with the SVP of Paid Social and broader team to develop accountable, measurable paid social strategies to help deliver against our clients' business objectives
• Act as both a strategic and hands-on leader, serving as a partner to teams across the agency.
• Assist in new business as needed, as well as building and maintaining processes and efficiencies for agency-wide collaboration
• Manage media for leading healthcare clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
• Manage campaigns on standard paid social platforms - Facebook/Instagram, Twitter, LinkedIn, YouTube, TikTok - as well as HCP specific channels such as Sermo, Figure 1, Skipta
• Analyze performance data to develop reporting and recommendations to clients - leading presentations and establishing trust/relationships with clients.
• Work with the team to identify opportunities and build processes within the department.
• Be an active member in the brainstorm process where we will imagine and develop new tactics and strategies

Experience that contributes to your success:

• 2-4+ years of paid social experience in an agency setting; pharma experience required
• Paid media and media analytics experience and overall experience with all aspects of social and how it works within integrated communications
• Experience being in a client-facing role
• Experience with actively managing campaigns and budgets, leading and building reporting, and billing & invoicing
• Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

About BCW (A WPP Agency):

What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW's commitment to moving people starts with our employees. Here you'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

For more information, visit www.bcw-global.com.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.
Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
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