Senior Account Manager, Nissan United

Who You Are:

The Senior Account Manager (internally Senior Business Manager) is a client partner to the Central Region trusted with owning the Nissan brand and demonstrating an understanding of clients’ overall business goals, not just the projects within the agency.

You are agile and accountable. You command a room, take charge, and are decisive in ambiguous situations or critical moments.

As the Senior Account Manager, you are the liaison between the Nissan National Marketing and Regional Marketing/Advertising management, this role works closely with all Agency departments to monitor those goals for Nissan are met and the best Client work is produced and drives the business forward.

What You’ll Do:

Client Relations

• Work with regional clients to define and implement marketing strategies and tasks
• Present National and Regional creative, media plans, promotions, strategies, digital recap reports, etc. at quarterly DMA meetings.
• Work with Client to review National model support, spot market support and district inventory levels to implement appropriate model mix.
• Work with Regional Marketing to determine DMA meeting advertising needs - anticipate needs and advise.
• Continuously work with Client/Area General Manager/District Operations Manager to sell in Regional advertising programs.
• Provide client with effective marketing plans to address new opportunities or provide solutions to specific issues
• Provide Client with value-added merchandising opportunities.
• Update Client with National and Regional creative work.

Marketing/Special Projects

• Understand market strengths, weaknesses and unique opportunities
• Prepare materials and present in quarterly DMA meetings including Nissan National and Regional creative, media, and promotional plans.
• Monitor and report competitive spending
• Advise Associate Account Director and Account Director as to in-market conditions and assist in regular competitive reporting for Client review (sales, share, SOV, etc.).

Media

• Monitor fiscal year advertising budget for each market assigned.
• Initiate media planning/buying process through use of media action request forms.
• Work with media planning in identifying new media opportunities for assigned markets.
• Maintain thorough knowledge of local media environment.
• Communicate National new vehicle launch plans to Regions, where appropriate.
• Assist the Associate Account Director and Account Director in meeting with Regional Clients to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends.
• Review all launch decks as they become available.

General

• Responsible for providing accurate direction to internal agency teams.
• Update weekly status report to keep team up to date on status of all on-going projects.
• Produce accurate and timely service reports.
• Solicit Agency resources to provide Clients with most current information.
• Participate in establishing appropriate business objectives. Where delegated by Associate Account Director and Account Director, conduct objective-setting and evaluation sessions with subordinates (provide results to the Account Director).

Qualifications

• Minimum 3+ years as an Account Manager in a full-service agency
• Media savvy - TV, Digital (OTT, OLV, Programmatic, social, Radio, Print)
• A strong account management background; past experience managing Client accounts, automotive preferred
• Must be computer literate with proficiency with MS PowerPoint, MS Excel, MS Outlook, MS Word, with the ability to learn new computer systems specific to the business.
• Strong skillset in relationship building
• Proven ability to manage multiple tasks while working independently
• Strong verbal and written communication skills with people at all levels of an organization
• Proven leadership and problem-solving abilities
• Must be willing to travel to quarterly DMA meetings (25% of the time)

Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.  

Nissan United is housed within TBWA, AdWeek’s 2021 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWAMedia Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams. 

TBWAChiatDay Values

Our ambition is to create ideas for our clients that lift their businesses and brands.

Ideas are our business. We believe that great ideas can come from anywhere.

Certain attitudes define how we work and are important in what we seek for our culture.

TBWAChiatDay Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change

Collaboration: Self-confidence without a big ego; work with all types of people

Integrity: What we say is what we do; it is honesty and respect in our dealings with people

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people

The annual salary range for this role is $75,000-$85,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

This job requires you to have a COVID vaccine.  If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.