Senior Acquisition Associate, CRM

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

We’re looking for a Senior Acquisition Associate, CRM to help us improve the end-to-end process behind how we communicate with our Leads (cart abandoners). Your job will be to assist in the day-to-day production and deployment of many direct channel (e.g. email) campaigns to ensure we launch impactful marketing communications that drive meaningful growth and help build certainty in our Leads that The Farmer’s Dog is the right choice for them and their dog.    

A successful Sr. Acquisition Associate will have strong analytical and data-based decision making skills along with a customer-centric approach to everything they do. You’ll collaborate with teams across the business (especially Retention/Lifecycle, Brand/Creative, Product, and Data Strategy & Insights) to strategize innovative ways to scale and test our direct communications with prospective customers. 

• You’ll own all pre-checkout lifecycle communications particularly through email and SMS
• Increase conversion rate of leads via email and other owned channels
• Drive more ‘organic’ checkouts to achieve our target CAC and volume goals
• You’ll take full ownership of our abandon cart email series and our ad-hoc email program from Lifecycle Communications
• You’ll implement a learning agenda and roadmap for experimentation (incremental optimizations and big bets)
• You’ll build out effective processes for working with Brand and Design that can scale
• You’ll improve performance of existing email campaigns

• You have 3+ years in growth/acquisition marketing, and at least some experience in email marketing/CRM.  You’re excited to grow your skills in this area.
• You are a phenomenal communicator and appreciate constructive feedback (and know how to effectively give feedback, too!). 
• You are an analytical thinker. The thought of using data to inform creative development decisions is exciting and intuitive to you.  You understand the place for and value of both qualitative and quantitative data.
• Your campaign approach is customer-centric - you’re always thinking both short term (conversion) and long term (retention).
• You have experience running A/B tests.  
• You are confident balancing and executing on different types of experience - both big bets and incremental improvements 

• Dog-friendly office in Greenwich Village (upon a safe return-to-office!)
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

We support our team members with the flexibility to thrive, professionally and personally. All hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday.

NYC and Florida: Employees are required to be vaccinated against COVID-19 (in accordance with the CDC definition of vaccination) and provide proof thereof in order to work on-site at the New York City and/or Florida offices, unless the employee has an approved exemption (per state/local law) in place prior to the employee's start date.

Nashville: TFD requests that employees provide proof of vaccination on a voluntary basis prior to working on-site at the Nashville office, in line with local legislation.

The above RTO guidelines and vaccination policy is based on current local COVID-19 guidelines and is subject to change. We strongly encourage employees to take every necessary precaution to prioritize the safety of yourself and of those around you.