Senior Adobe Analyst
Job Description
The SHOW comes alive at MGM Resorts International.
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Senior Adobe Analyst will own the tagging of data across MGM's digital platforms. Will manage corporate and property business relationships and will help support the strategic goals of both the product and analytics teams. They will work with product teams to implement analytics based on business requirements and guide the task through implementation, QA, and reporting. They will be responsible for making sure that our tagging is accurate, while also coming up with strategies to improve our measurement capabilities.
THE DAY-TO-DAY:
- Track mobile app data in Adobe Analytics.
- Supports the measurement strategy for all digital touch points by documenting and updating the solution design reference material.
- Develop and execute on tagging schemas including tracking pixels and specifications for new sites and features, maintain and audit existing deployments and craft remediation plans to ensure accurate data capture.
- Analyze and capture business and technical requirements, KPI's and drivers for Analytics and Launch deployment needs.
- Work proactively with front-end development teams to ensure business and technical requirements are handed off for implementation.
- Perform regression quality assurance post tag implementation to ensure quality data capture.
- Participate in reviews of user stories and scrum calls.
- Interact with stakeholders across Digital Ventures for any clarifications or issue resolution related to analytics implementations.
THE IDEAL CANDIDATE:
- Bachelor degree or equivalent experience.
- Mobile app analytics implementation experience.
- 5+ years of prior relevant experience in digital or analytical environment.
- Experience working with Adobe Analytics.
- Experience working with Tag Management tools: Adobe Launch, DTM, Java, HTML5, JavaScript, CSS.
- Proficiency in Adobe Assurance.
THE PERKS & BENEFITS:
- Wellness incentive programs to help you stay healthy physically and mentally.
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
Are you ready to JOIN THE SHOW? Apply today!
Date Posted
05/25/2024
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