Senior Advertising Strategist

Job Description

Diversity Inclusion are at the core of our mission to strengthen and empower the communities we serve.

As aSenior AdvertisingStrategistwithAdvance Media New York/Advance Local Media, you'll be on the front line of new digital marketing products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work withaccount executives to help close and grow top digital accounts, cultivating account relationships through needs analysis, developing sales strategies, and identifying and implementing campaign execution and tracking steps.

What you'll be doing:

• Develop best-in-class digital marketing strategies fornewclients, in partnership withaccount executives and salesmanagers,ensuring brand consistency across all client assets (including regular quality checks).
• Spearhead research efforts through data platforms as well as more traditional research avenues and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans.
• Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support.
• Leading marketing RFP response proposals.
• Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time.
• Bringing to market new product innovations, lead beta-testing and analysis as needed, and occasionally speak to trade organizations.
• Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns.
• Identify current clients and campaigns that are positioned for growth by devising new ideas to introduce tactics and capture additional market share for the client.
• Stay up to date on current and emerging industry trends, technology, and events to provide the most cutting-edge insights and guidance to clients and the agency at large.
• Collaborate with fulfillment team guiding the development of client facing reporting -- dashboards and reporting presentations, and lead reporting calls.

Our ideal candidate will have the following:

• 3-5 years' experience with multiple forms of digital media including social, mobile, video, display, content, and search.
• A desire to take on a leadership position of expertise and be a source of knowledge and education to their peers.
• Knowledge of digital media platforms: Google Analytics, display tactics, streaming video tactics, paid and organic search strategies, social media strategies. DMP (data management platform) experience a plus.
• Excellent organization skills (especially when it comes to daily internal communications;) data analysis skills and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously.
• Strong interpersonal skills to engage and collaborate with all levels of management, sales teams and departments.
• Experience in various tools to develop marketing strategies, measure campaign success, and identify plan optimizations. (Google Analytics, Moat, SEMRush and Arrivalist ) preferred.
• Strong verbal, written, and presentation skills necessary to engage with clientele
• Microsoft Office (Excel, PowerPoint, Outlook, Word) necessary; experience with Salesforce, Hubspot, various CRM platforms is a plus
• Bachelor's degree in marketing, data/statistics, business or related field preferred

Occasional travel should be expected.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Media New York is a digitally focused news and information company serving Upstate New York. Advance Media New York publishes and operates an extensive portfolio of digital and print products featuring comprehensive in-depth content from Central New York's largest news organization. Advance Media New York's flagship brands are syracuse.com, the leading website in Central New York; The Post-Standard newspaper, which has served the Syracuse community since 1829; and NYup.com, the premier site for and about Upstate New York.

Advance Media New York is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.