Senior Analyst - Ads & Monetization

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.Last year more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope:

The Data Science and Analytics team is looking for a senior analyst to drive insights and identify opportunities for the Ads and Monetization team. This role is critical to understanding business and user behavior trends building efficient data pipelines developing data visualization and delivering reports and forecasts in the auction ads and market design domain. This individual will drive insights and partner cross-functionally with product management engineering  user research finance marketing and analytics teams to compel changes in our strategy. As a critical member of the Marketplace Analytics team you’ll use your quantitative background and expertise in manipulating large datasets to bring unparalleled insights into user behavior and site performance. Our team tackles a multitude of exciting challenges including experimentation design and management business metric definition and monitoring user behavior analysis modeling and forecasting impact building and improving data pipelines and tracking of our business progress to enable Upwork’s growth. If you enjoy building businesses with endless possibilities this is a great opportunity!

• Become the authority on user behavior analysis for our Ads and Monetization team applying data science techniques and analytical skills to unearth deep insights on the marketplace.

• Work with engineering and product on data pipelines to ensure business impacts can be tracked efficiently in complex environments.

• Define the metrics teams use to evaluate their success perform analysis to understand the impact on growth and track progress toward those results.

• Design and evaluate tests to ensure we track the causal impact from product changes on business rigorously.

• Present in key meetings and business reviews with our product leadership.

• Tackle complex problems inherent to a double-sided marketplace. Deliver insights that drive changes in team strategy using SQL Python R and/or other scripting and statistical tools.

Must-Have Skills:

• Strong SQL skills.

• Proficiency in any data orchestration and scheduling job tools (such as  AirFlow DBT Rundeck or Argo).

• Experience in data modeling data design ETL (extract transform and load) or star schema is a plus.

• Experience working as an analytics engineer is a plus.

• Proficiency in R Python or other programming languages for statistical analysis is a plus.

• Experience working with BI visualization tools (such as Looker) is a plus.

• Experience working with two-sided marketplaces ads or auctions is a plus.

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical condition) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.