Senior Analyst, Data & Analytics

Company Description

About Digitas Health

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We’re searching for a Senior Analyst, Data Intelligence who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology. 

Data Intelligence leads are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being an expert when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Tasks and responsibilities include:

• Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
• Support and execute the measurement plan
• Day-to-day collaboration with internal teams
• Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client’s marketing efforts
• Contribute to day-to-day client deliverables
• Conduct hands-on analysis, crafting insights that help improve performance
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance succeses.
• Foster and contribute to a team environment

Qualifications

To qualify, you’ll need:

• Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• 2+ years of business experience in marketing consulting, advertising or interactive
• Knowledge of the digital environment and in aligning marketing strategies with business needs
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Ability to independently diagnose and troubleshoot
• Ability to work across multiple disciplines and teams
• Excellent written, oral communication and presentation skills
• Hands on experience manipulating data and developing visually compelling reports
• Proven record with strong client relationship skills
• Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
• Proficiency in Microsoft Office
• Candidate must be open to travel as needed

Additional Information

About Publicis Health

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business
transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth

Twitter: www.twitter.com/PublicisHealth/