Senior Analyst - Digital SEO

Lowe’s

Senior Analyst - Digital SEO

Posted 3 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

Drive organic search visibility and digital commerce performance for assigned segments through keyword and SERP analysis technical SEO audits competitive benchmarking opportunity sizing cross-functional execution launch validation and performance measurement to increase traffic conversions and revenue.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to grow Lowe's organic search visibility and digital commerce performance by turning search demand technical site signals competitive intelligence and customer behavior data into prioritized SEO actions. This role is responsible for analysis and recommendations within an assigned business area identifying opportunities across category product content and site experience surfaces that improve discoverability qualified traffic conversion paths and revenue contribution. This includes supporting SEO work streams end to end from opportunity sizing and business case development through requirements execution partnership launch validation and performance measurement. Overall this role helps Lowe's capture more high-intent customer demand from organic search while improving the digital experience and advancing measurable business outcomes.
Work with a Winning Team
On our team you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools tech and support needed to advance your skills.
Since we've been in business for over 100 years we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate explore your every curiosity and help us shape the future of retail.
What You Will Do

Translate organic search goals into tactical steps for an assigned digital commerce segment to drive the execution of SEO operational plans.
Conduct keyword research SERP analysis customer search demand analysis and competitive benchmarking to identify organic visibility gaps and growth opportunities.
Analyze organic search performance across category pages product pages content experiences site search experiences and other digital templates using search clickstream merchandising and business performance data.
Provide insights competitive intelligence and data-driven recommendations to improve rankings impressions click-through rate traffic quality revenue contribution and customer engagement.
Identify and prioritize technical SEO opportunities related to crawlability indexation redirects canonicals structured data internal linking page templates rendering and site performance.
Scope prioritize execute and validate SEO improvements in partnership with product engineering user experience content merchandising analytics and digital commerce teams.
Develop and execute work plans with SEO and cross-functional teams; ensure work is completed on time and escalate risks blockers or dependencies that could delay implementation.
Create business cases measurement plans and post-launch readouts for SEO initiatives including expected and actual impact on organic traffic rankings share of voice conversion and revenue.
Monitor algorithm updates search behavior shifts competitor changes and technical site changes that may affect organic search performance.
Present SEO project strategies campaign insights test results and recommendations to key stakeholders to guide future strategies tactics and activities.
Work as a member of a larger team and may help coach and develop less experienced team members on SEO fundamentals analysis methods execution standards and reporting interpretation.
Maintain strong cross-functional partnerships throughout the organization to ensure SEO recommendations are understood prioritized and implemented effectively.

Minimum Qualifications

Bachelor's degree in business administration marketing digital commerce data analytics communications information systems or related field or equivalent years of experience in lieu of education requirement if applicable
5-7 years of experience in SEO organic search strategy eCommerce analytics digital commerce content optimization online merchandising or related digital performance roles

Preferred Skills/Education
*We encourage you to apply even if you do not have all the preferred skills or experience.*

Experience with large-scale retail or enterprise eCommerce websites
Experience identifying technical SEO opportunities related to crawlability indexation canonicals redirects structured data internal linking page templates rendering and site performance
Experience using Google Search Console Adobe Analytics or GA4 enterprise SEO platforms crawling tools keyword research tools and BI/reporting platforms
Experience translating SEO analysis into prioritized product engineering content merchandising or analytics work
Experience in a corporate setting
Experience in retail
SEO digital analytics or digital marketing certification - Examples include Google Analytics Google Search Console training enterprise SEO platform certification or equivalent practical experience

Benefits

401k with up to 4.25% match
Discounted Employee Stock Purchase Plan (15% discount of strike price)
Tuition-Free Education
10-week Maternity/Parental Leave
10% Associate Discount

For information about our benefit programs and eligibility please visit https://talent.lowes.com/us/en/benefits .
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About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in business administration marketing digital commerce data analytics communications information systems or related field (or equivalent experience)
5-7 years of experience in SEO organic search strategy eCommerce analytics digital commerce content optimization online merchandising or related digital performance roles
Position based at Lowe's corporate headquarters in Mooresville North Carolina (on-site)
Experience with large-scale retail or enterprise eCommerce websites
Experience identifying technical SEO opportunities related to crawlability indexation canonicals redirects structured data internal linking page templates rendering and site performance
Experience using Google Search Console Adobe Analytics or GA4 enterprise SEO platforms crawling tools keyword research tools and BI/reporting platforms
Experience translating SEO analysis into prioritized product engineering content merchandising or analytics work
SEO digital analytics or digital marketing certification (e.g. Google Analytics Google Search Console training enterprise SEO platform certification)
Experience in a corporate setting and/or retail industry experience

What the Team is Saying

Lowe’s Compensation & Benefits Highlights

Inclusive Benefits Coverage—Medical dental and vision plans are available to regular full‑time and part‑time associates with mental‑health/EAP resources included. Extending core health coverage to part‑timers broadens access across the workforce.
Retirement Support—A 401(k) with company match up to 4.25% when contributing 6% supports associate retirement savings. Availability spans regular full‑time and part‑time roles per company materials.
Equity Value & Accessibility—An Employee Stock Purchase Plan with a 15% purchase discount provides accessible ownership for associates. This adds a meaningful equity component alongside core pay and savings benefits.

Learn more about Lowe’s's Compensation & Benefits →

Lowe’s Insights

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.