Senior Analyst, Growth & Content Strategy

Job Title
Senior Analyst, Growth & Content Strategy
Job Description
The Role
Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our beauty brands to grow intent-driven audiences across Dotdash Meredith's portfolio of 40+ brands, including InStyle, Better Homes & Gardens, PEOPLE, Byrdie, Verywell Health, and more.
As the Senior Analyst, you will report to the Associate Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You'll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. And you will collaborate daily with expert product engineers, SEO-savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results .
Responsibilities:

• Work with Growth managers and editorial leadership to maintain and improve our content libraries

• Partner with editorial teams to maintain and improve our content libraries through site audits, algorithm analysis, keyword research and trend tracking
• Study search demand to identify growth opportunities for our content and product
• Compile and present monthly recaps with insightful analysis to the individual brand teams and help provide actionable next steps
• Execute and ideate SEO tests to grow our knowledge of effective tactics
• Work with product management to create requirements to improve each site based on SEO research
• Synthesize KPIs and industry news to drive valuable changes across our company

Qualifications:

• 2-3 years of work experience in SEO, digital marketing or another quantitative and analytical discipline such as consulting, market research, finance, operations, etc.
• Strong Excel skills
• Demonstrated interest in the Web, technology, or online marketing (personal sites, app or web app projects, etc.)
• High attention to detail
• Strong communication skills
• Demonstrated project & time management skills
• Familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus
• Competency in reading/writing HTML, J-SON, CSS, Javascript, or Python is a big plus
• Bachelor's or Master's degree, preferably in math, science, business, or computer science

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $62,400 - $80,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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