Senior Analyst, Growth & Content Strategy

Dotdash Meredith is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Transactional team to grow product purchase intent-driven audiences across Dotdash Meredith’s premium lifestyle brands.

As the Senior Manager, you will report to the Director of Growth & Content Strategy and be part of a specialized team within our Growth organization, driving audience growth and executing cutting-edge and holistic growth programs focused on our transactional business.

You will have access to premier SEO tools, and cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with product engineers, editorial teams, and designers to build world-class content experiences and drive measurable results. 

About Your Contributions: 

• Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith’s commerce library and develop growth roadmaps

• Craft and execute SEO tests to grow our knowledge of effective tactics

• Work with product management to create SEO requirements that improve site performance and user experience

• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization

• Study search demand to identify content and product growth opportunities

• Collaborate across teams to implement identified growth opportunities

• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects

• Monitor and analyze competitors and potential acquisition targets

About You: 

• 4+ years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency

• Good understanding of intent-driven audiences

• Track record of delivering and communicating business results from SEO investments

• Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus

• Demonstrated entrepreneurial spirit

• Superior project management

• Exceptional Excel skills (are you the go-to Excel person on your team?)

• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases

• Strong Web-development fluency—must be able to write precise technical SEO requirements

• Writing or editing background a plus

• Bachelor’s or Master’s degree preferably in math, science, business, or computer science