Senior Analyst Revenue Strategy

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The Senior Analyst Revenue Strategy serves as a strategic partner to Sales Sales Leadership and Senior Management across Digital Print and Agency revenue channels. This role delivers data-driven insights to inform decision-making drive revenue growth and enhance operational efficiency.

In-office Expectations: This position is hybrid in-office New York City with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

The Revenue Strategy team is a dynamic group of 14 individuals based across New York City Des Moines and remote locations. We specialize in turning complex data into clear compelling narratives - particularly in support of Sales Leadership and revenue planning. Known for our candid perspective we're trusted across the company to provide honest insightful perspectives on revenue outlooks. And while we take the numbers seriously we never forget to have a little fun along the way.

About The Position’s Contributions:

Weight % Accountabilities Actions and Expected Measurable Results

25%

• Reporting & Forecasting:
  Provide timely daily weekly and monthly reporting on pacing forecasting and revenue trends. Communicate insights to Sales and Senior Leadership to support data-informed strategy.

• Strategic Planning:
  Support annual planning processes including account allocation and revenue goal setting to optimize sales team structure and performance.

25%

• RFP & Pipeline Insights:
  Analyze RFP activity within designated sales verticals to track volume revenue trends seasonality and advertiser needs (e.g. products data site alignment KPIs).

• Win/Loss Analysis:
  Develop methodologies to track qualitative deal outcomes. Lead analysis of win rates and sell-through metrics to identify high-performing ad solutions.

• Revenue Projections:
  Deliver consistent projection reports by site advertiser and transaction type to inform sales leadership and financial planning.

25%

• Data Infrastructure & Visualization:
  Partner with the Digital Sales Systems team to build and maintain dashboards daily snapshots and automated reporting with validated data sources.

25%

• Performance Consolidation:
  Create templates and tools that unify sales performance and revenue outlook into a cohesive macro-level view.

• Market Intelligence:
  Conduct ongoing competitive analysis using internal and syndicated data to identify revenue opportunities and support sales enablement.
   

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s Degree or equivalent professional experience required.

Experience:

• 2-4 years’ experience in an analytics or role within digital advertising media marketing finance or ad tech
   

Specific Knowledge Skills Certifications and Abilities:

• Understanding of data and mechanisms through which data is collected and shared

• Excellent analytical skills – Expertise in Excel & pivot tables

• Knowledge of Salesforce or similar CRM tools and related sales systems (Boostr GAM Sigma etc.) 

• Familiarity using data visualization tools such as Looker Tableau Sisense etc. is a plus

• Comfortability with G–Suite (gmail sheets slides etc.) 

• Passion for analyzing data and telling a holistic story for internal stakeholders

• Ability to understand business data needs and translate into reporting requirements in a fast-paced environment

• Capable of identifying opportunities to streamline and develop efficiencies in current processes 

• Attention to detail and organizational skills

% Travel Required (Approximate): < 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

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