Senior Analyst, SEO

Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our transactional teams and finance brands to grow intent-driven audiences across Dotdash Meredith's portfolio of 40+ brands, including Investopedia, Better Homes & Gardens, PEOPLE, Travel & Leisure, Verywell Health, and more.
As the Senior Analyst, you will report to the Senior Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You'll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. And you will collaborate daily with expert product engineers, SEO-savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.
Responsibilities:

• Work with Growth managers and editorial leadership to maintain and improve our content libraries
• Participate in site audits, algorithm analysis, and keyword research to inform content strategy

• Execute SEO tests to grow our knowledge of effective tactics
• Perform keyword and competitive surveillance to provide actionable insights and recommendations
• Build, maintain, and present weekly reports on traffic growth and opportunity areas

Qualifications:

• 1-2 years of work experience in SEO, SEM, or another quantitative and analytical discipline such as consulting, market research, finance, operations, etc.
• Strong Excel skills
• Demonstrated interest in the Web, technology, or online marketing (personal sites, app or web app projects, etc.)
• High attention to detail
• Strong communication skills
• Familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus
• Competency in reading/writing HTML, J-SON, CSS, Javascript, or Python is a big plus
• Bachelor's or Master's degree, preferably in math, science, business, or computer science

Pay Range: $79,000 to $103,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.
Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, citizenship or disability status. The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.