Senior Analyst, Social Media Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Taco Bell social team is an industry-leading group that develops and builds a breakthrough brand presence, innovative programs, and leading community engagement for Taco Bell across social channels and platforms.  As the Senior Analyst, Innovation you’ll be responsible for leading the social content strategy of targeted campaigns around our innovation products to grow cultural relevance and brand love. This includes leading the creative strategy, development and execution of all related social communications (owned/earned/paid) designed to build awareness for some of our most anticipated products and partnerships of the year like Cheez-It Crunchwrap, grilled cheese dipping tacos, Mountain Dew Gelato, and more . This includes executing research that drives creative and social media strategy, as well as analytics and actionable insights that directly inform our social work. Reporting directly to the Senior Manager, Social Media this role will focus primarily on the following:

The Day-to-Day:

• Partner with Brand and PR team to build big, integrated ideas that generate buzzy cultural moments around our innovation products 
• Work seamlessly with external brand partners to collaborate on hype product launches that align to Taco Bell social strategy and achieve best-in-class results
• Contribute to the overarching social strategy, and create an integrated view of the audience across consumer touchpoints in key space
• Develop the social cultural/content ‘white spaces’ for the business, including identifying insights, briefing, creating content goals, frameworks/cadences, and managing deliverables.
• Conduct, analyze and brief in research (e.g., cultural, competitive, from agencies/partners) as helpful to identifying breakthrough insights and implications for new social content formats or channel specific content tactics that Taco Bell can be early movers on and/or use to break through
• Identify the appropriate paid/owned/earned tactics and channels for each initiative and integrate with the broader omni-channel ecosystem

Is This You?

• 5+ years experience working in social media
• Expert knowledge of all social platforms and current internet / culture trends
• Fluent in providing clear and productive creative direction as well as experience writing and receiving briefs.
• Proven to enhance social creative ideation, maximize integrated strategies, and create breakthrough opportunities 
• Comfort and confidence with emerging forms of content, channels, and technology
• Exceptional communication skills — on the page and in presentation

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$93,200-$116,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

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