Senior Analyst, Web Analytics & SEO

Job Title
Senior Analyst, Web Analytics & SEO
Job Description
I. Job Summary | Major goals and objectives.
Foundry 360 is a leading full-service content marketing agency that is part of the Dotdash Meredith family of businesses.
We are looking for a data and analytics rockstar with strong Web Analytics and SEO skills to join our growing team of content creators, strategists and marketers. You'll be part of an industry award-winning (include content marketing team of the year) team that delivers actionable insights to our clients. This person will work right across a range of our Fortune 500 clients in the pharma, retail, financial services, automotive, healthcare and pet care (among others).
As the Senior Analyst, you will report to the Chief Strategy Officer and be part of a specialized strategy and analytics team within our organization. You will have access to premier SEO tools, cutting-edge resources, as well as first party data from over 192 million users with 7.8 billion intent signals, and research insights that power the largest publishing company in the US.
II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
35%

• Develop SEO strategies for each of our clients.
• Own the implementation of SEO best practices across our editorial teams.

35%

• Perform keyword research, make recommendations and create tracking systems to monitor the SEO performance of the content we create.
• Perform competitive site analysis and identify keyword gaps our clients can exploit.
• Develop KPIs and performance metrics for the content marketing programs we run for our clients.

25%

• Provide analysis of Adobe and Google data to develop reporting systems for our clients that demonstrate the performance of the content we create for them.
• Lead analytics meetings, create & make presentations to clients and internal teams.

5%

• Provide training to the wider content creation teams, so they understand the data being reported on, and how it should impact the content we create for our clients.
• All other duties as assigned.

100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:

• Graduate/Postgraduate degree in math, science, business, computer science, marketing, media, PR or related field.

Experience:

• Minimum 5 years of professional experience in web analytics / SEO / SEM work

Specific Knowledge, Skills and Abilities:

• Required: Experience with Web Analytics tools like Google Analytics, Adobe Analytics. SEO Tools like SEMRush, Moz, Ahrefs, Google Search Console, Similarweb, etc. Quantitative background of reporting digital metrics and SEO analytical experience.
• Experience with any Web Analytics tools like Google Analytics, Adobe Experience Cloud etc.
• Adept at querying and presenting findings with a data-driven mindset and the ability to influence business decisions, thus supporting use cases of analytics.
• Strong work ethic and a personal commitment to high-quality deliverables
• Data-driven analytical approach and comfortable building reporting in Excel.
• Prior work in an agency, client marketing department or publishing company is considered an advantage.
• Experience with any BI Tool - Tableau, Power BI, Google Data Studio (a plus). Ability in reading/writing in HTML (a plus).

% Travel Required (Approximate) : >5%
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $84,000 - $120,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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