Senior Analytics Director

Our Sr. Director of Analytics is accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will lead and support multiple projects, be involved in external reviews if needed, and be integral in developing new analytical tools and processes.  

You will be an educator to our clients and internal campaign teams on everything related to data.  You will be a data futurist; highly capable today with an eye on evolving Analytics at Essence for the future.

Some of the things we’d like you to do:

• Partner with client service leads to deliver effective campaigns and grow the account
• Develop and nurture relationships with key client contact as well as leaders at other Essence disciplines
• Oversee the creation of clear and robust campaign measurement while designing new, innovative measurement tools. 
• Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement plans, and learning agenda
• Drive innovation in analytics across the organization across other clients and industries 
• Research and develop POVs on new business problems and socialize across global teams
• Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

A bit about yourself:

• Minimum 12 years of experience in strategic analytics with experience managing a team of analytics professionals
• Consultancy mindset is a must. Our clients are a mix of Industry Experts, Media Experts and Analytics Experts.  They need an expert partner who can connect all three  - and you’ll need to step forward to help
• Critical thinking/problem-solving skills: you must be able to analyse the request, translate this into a media language, convert it into analytical problem, research and identify the right methodology and develop actionable recommendations - you and your team will need to do this at scale at every instance
• Strong communicator - confident and comfortable in front of CXO level clients
• Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)
• Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
• Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
• Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
• Strong organizational and project management skills
• Ability to delegate effectively
• Established and professional communication, presentation, and motivational skills