Senior Analytics Enablement Engineer

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

The Senior Analytics Engineer defines and implements digital analytics solutions in support of the measurement needs of RAPP’s client initiatives.  This person will architect, document, and facilitate the implementation of a wide-range of analytics solutions including tag management, analytics platform configuration, and data extraction to facilitate the comprehensive tracking of marketing touchpoints.  Experience with digital media platforms, web analytics software, tag management systems, and data management concepts is critical in this role.  At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a division of the RAPP Marketing Sciences Center of Excellence.

YOUR RESPONSIBILITIES:

• Perform discovery of client marketing and analytics data ecosystems
• Author and maintain campaign naming / URL tagging conventions and taxonomies
• Author tracking implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Coordinate tag management implementation through platforms such as Tealium IQ and Google Tag Manager, providing comprehensive validation of all tracking points to ensure measurement accuracy
• Configure web and digital analytics platforms such as Google Analytics / Optimize / Ads / Campaign Manager, Facebook Ads, Twitter Ads, LinkedIn Ads, Kochava MMP, ObservePoint, Salesforce Marketing Cloud, Datorama, and Amazon Web Services
• Author and maintain clear documentation for client initiatives, producing flow diagrams and technical specifications, thereby providing comprehensive requirements and documentation for developers and stakeholders
• Query data to support the verification of integration and pipeline accuracy, while ensuring data quality through audits and automated QA processes

REQUIRED SKILLS:

• Minimum 5-7 years of analytics and technology experience
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, and attribution models
• An understanding of ETL concepts including the data integration pipeline, staging tables, incremental loading, SCD, data quality, business logic, and views
• Experience working in or supporting analytics for digital media, with working knowledge of Google Analytics / Ads / Campaign Manager / DV360 / SA360, Bing Ads, Facebook Ads, Kochava or other MMPs, Salesforce Marketing Cloud, and Adobe Analytics
• Experience utilizing tag management systems, including Google Tag Manager for deployment of analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
• Experience configuring Google Analytics Accounts, Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments
• Google Analytics Individual Qualification and Adobe Analytics Implementation Certification a plus
• Experience authoring SQL, Python, and JavaScript in team environments, leveraging Git for source control
• Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions
• Experience with cloud services including Amazon Web Services a plus
• Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through technical creativity, while maintaining a continuing education commitment to remain current on analytics technology
• Personal Traits: Passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills
• Recognizes the value that different perspectives and cultures bring to an organization and seeks to understand those different perspectives and cultures.
• Contributes to a work culture where differences are valued and supported.
• Is sensitive to cultural norms, expectations, and ways of communicating.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $43 - $52 per hour. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.