Senior Analytics Manager, Media North America

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 7 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, significance testing).
• Experience in campaign brand lift measurements and using analytical insights to guide media planning, and/or experience working in digital marketing (e.g., Google Analytics, Performance Incrementality, Multi Touch Attribution).

Preferred qualifications:

• Experience using data for storytelling and presenting research findings to technical and non-technical audiences.
• Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
• Experience with data visualization (e.g., Looker, or equivalent Business Intelligence (BI) tool).
• Experience in market research principles (e.g., sampling question wording bias) and analysis of survey data (e.g., data segmentation, conjoint analysis).
• Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).

About the job

As a Senior Analytics Manager, you will work with media incrementality, web analytics, and digital measurement methodologies. You will lead measurement/analytics programs for Google Marketing across media campaigns, play a strategic and technical role in generating marketing analytics, and maintain a global consistency while keeping regional focus.

Responsibilities

• Develop solutions for marketing challenges. Uncover opportunities for measurement/optimization to improve brand and performance marketing.
• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our campaigns to understand the incremental impact of marketing. (e.g., conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure stakeholders align and understand how we determine campaign success.
• Conduct meta analysis, find best practices, and bring unknown opportunities and risks to executive stakeholders.