Senior App & Growth Marketing Specialist

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We are a world class performance marketing team that focuses on managing large scale marketing campaigns across all areas of travel and devices. Performance marketing is ripe for disruption and tremendous growth through experimentation with new channels, partners and goals such as app downloads and engagement. We then focus on scaling what works, optimizing world-wide initiatives while working closely with business, product, engineering, and brand.

We are looking for a Senior App & Growth Marketing Specialist to drive acquisition and activation for our category-leading mobile app. You will learn to quickly assess acquisition channels, test campaigns, and productionalize successful initiatives. You will own relationships with key data partners, and understand integration with proprietary Tripadvisor data. You will partner effectively with channel owners in paid search, social, affiliate, and display advertising, as well as with vendors and cross-functional partners in Product and Engineering. 

The Senior Specialist will support experimentation of net new marketing channels for Tripadvisor’s Experiences and Hotel marketplace products across both online and offline platforms (podcasts, direct mail, digital OOH, partnerships, CTV, and more). We’re looking for an experienced, agile, entrepreneurial, and proactive person to own app marketing initiatives and help us find the next big marketing channel(s) for Tripadvisor, scale them profitably, and make an impact on the company bottom line. 

What You’ll Do

• Develop and drive a testing roadmap for app marketing campaigns globally and manage budgets accordingly
• Work closely with a highly experienced team of marketers, analysts and data scientists
• Partner with the dedicated engineering team for channel integrations, tools and features
• Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility
• Provide updates on app marketing performance to wider traffic acquisition team, finance and leadership team.
• Advise on digital and app marketing best practices, the latest tools and systems

Skills & Experience

• 5+ years of experience in marketing, business development, partnerships across multiple channels specifically including app marketing campaigns 
• Experience working closely with marketing, engineering and data science partners to develop custom tools and strategies to maximize performance
• Examples of past experience standing up new campaigns from scratch and scaling them globally
• Experience with app tracking vendors such as Appsflyer and managing app store optimizations
• Deep understanding and experience in leveraging 1st and 3rd party data, and in dealing with ever changing privacy regulations across geos
• The ability to work with cross-functional teams to define and redefine programs and project goals and KPIs to fit ever-changing market trends
• Exceptional problem solving, communication, and analytical skills
• Strong, relentless attention and focus to details

 The salary range for this role is $85,000 - $115,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to [email protected] and let us know the nature of your request . Please include the job requisition number in your message.

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