Senior Associate Brand Manager
Job Description
ABOUT DSC:
We disrupted the shaving industry in 2011 by delivering great blades at an awesome price, right to your door. From razors, we quickly grew into a menโs self-care brand offering oral care, hair styling, deodorant, skincare, and fine fragrance along with services and content designed to help guys take care of their minds and bodies so they can be their best selves.
We spend our days working to eliminate the stigma around being a man and wanting to take care of yourself. In turn, we hope that you will come to us in your most vulnerable moments. Here, you will find answers to your questions, from Club Pros who know what it takes to make you look, feel, and smell your best. You got a problem? Weโve got a solution. Welcome to the Club.
ROLE SUMMARY:
The Senior Associate Brand Manager will be responsible for introducing physical product innovation to our omnichannel portfolio. We are looking for a passionate, curious and innovative self-starter and story-teller with strong analytical skills and a knack for translating consumer insights into compelling product development and positioning. Theyโll partner with the cross-functional team of Product Development/R&D, Finance, Consumer Insights, Retail, Supply Chain, Creative Team and Project Manager to develop & deliver a rapidly expanding portfolio, build strong brand communication and lead DSC into the future.
RESPONSIBILITIES:
- Support the Senior Brand Manager in executing brand vision, strategies, innovation roadmap/pipeline, and communications to deliver short and long term business goals
- Mine category and consumer insights to craft growth driving innovation through:
- Strong understanding of consumers' and shoppers' habits, behaviors and attitudes
- Strong category knowledge
- Competitive landscape assessment
- Deliver innovation projects from idea, through concept creation and concept test to Commercialization plan and launch, on time in full (OTIF)
- Own and drive all the deliverables for the stage-gate process (concept, claims, packaging, volume forecast, product hierarchy, Key Visual design brief etc.)
- Create communication assets to drive relevance for target consumer
- Track innovation performance after launch
- Ensure discipline and consistency in executing on brand equity and identity
- Collaborate and gain alignment with the cross-functional team (Product Development, Consumer Insights, Supply Chain, Finance, Creative team, Retail and Direct to Consumer (DTC) Channel Leads) to execute innovation with excellence on time and accomplish brand and project goals
- Work closely and effectively with DTC and Retail teams to ensure OTIF delivery of commitments
REQUIREMENTS:
- Bachelor's Degree; MBA preferred
- 2+ years of experience with brand management, product development, and product management
- Experience launching physical products in a stage-gate process
- Analytical skills; experience leveraging complex sets of data and consumer research to build a case for innovation
- Experience using AC Nielsen, Numerator, IRI, and Nielsen BASES a plus
- Ability to establish and meet tight deadlines, change direction when necessary, and manage multiple projects at once; ability to drive own work independently and lead multiple projects with many stakeholders
- Highly organized with a sharp attention to detail and process
- Strong communication and relationship-building skills, both written and verbal
- Creative, strategic, and data-driven; Experience with developing hard goods a plus
POSITION TYPE:
This is a full-time exempt position.ย
WORK ENVIRONMENT:
This position is a hybrid role at our Headquarters in Marina Del Rey.
SALARY:
$98,000 - $108,000
------------
Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
Date Posted
05/17/2023
Views
11
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