Senior Associate Business Platform Enablement & Delivery (CMS)

• A proactive team-oriented problem solver who brings clarity to complexity.
• Forward-thinker who can architect content capabilities for today's channels and tomorrow's agentic systems conversational AI and generative interfaces.
• Shapes and maintains a prioritized transparent backlog aligned to business objectives.
• Strong delivery discipline - commitments are met through structured planning proactive risk management and transparent communication.
• Balances speed quality and stakeholder alignment through facilitation and trade-off decisioning.
• Creates clarity across functions ensuring the right people are engaged informed and empowered to act.

• Partner with Business Product Managers and the AI Product Manager to understand business capability priorities experience visions and the AI roadmap - then shape how content and design-to-development platform capabilities are solutioned to enable their outcomes.
• Define and maintain the platform vision for the enterprise CMS (headless content-as-a-service) and a modern design-to-development pipeline - architecting both for today's digital properties and for emerging agentic conversational and generative interfaces.
• Research and evaluate emerging capabilities - knowledge graphs for semantic discovery AI-assisted authoring and content assembly AI-accelerated design-to-dev tooling and evolving SEO/AEO/GEO requirements - and translate findings into platform requirements.
• Translate business needs into content platform solutions: creative-to-publish lifecycle (ideation through multi-channel publish with AI at each stage) content models and taxonomy design-to-development handoff standards and LLM discoverability.
• Identify and onboard solutions and tools to enable content and design-to-development strategies defined by Content Operations Content Strategy and Design teams.
• Develop and maintain documentation of the content and design-to-development architecture - showing how capabilities integrate with the broader business and MarTech architecture including downstream personalization activation and analytics platforms.
• Partner with content operations to establish content-as-a-product governance within the architecture: lifecycle ownership quality standards and reuse patterns.
• Maintain a prioritized enablement roadmap that sequences content engine and design-to-development capabilities based on business impact downstream dependencies and alignment to broader platform roadmaps.

• Partner with Product Managers and Product Designers to understand business priorities and identify platform and capability needs.
• Own the backlog: define groom and prioritize based on business impact cross-team dependencies and architectural sequencing.

• Partner with Technology and AI & Data teams to lead the delivery process for content engine and design-to-development capabilities.
• Manage sprint planning feature delivery and risk escalation - ensuring trade-offs are transparent and data-informed.
• Balance business expectations and technical feasibility through clear communication and proactive alignment.

• Partner with the UAT team to validate deliverables meet defined business and user expectations.
• Guide test script creation and prioritization; support triage and resolution of defects.
• Ensure deployment readiness through collaboration with key stakeholders.

• Partner with leaders to facilitate platform evaluations and vendor RFPs ensuring scalability cost-effectiveness and alignment with strategy.
• Influence vendor roadmaps to support evolving business needs and enterprise goals.

• Strong experience with enterprise CMS platforms including headless CMS and/or content-as-a-service architectures (e.g. Contentful Storyblok Adobe AEM as a Cloud Service or equivalent).
• Solid understanding of content modeling structured content taxonomy and metadata - with the ability to translate strategies from content operations and strategy teams into platform requirements.
• Understanding of how SEO AEO and GEO intersect with content architecture and how structure and metadata choices impact discoverability and brand visibility.
• Familiarity with knowledge graph concepts and their application to content ecosystems is a plus.
• Forward-looking perspective on AI applied to content operations - how agentic systems and generative interfaces are reshaping content delivery and consumption.
• Experience enabling design-to-development workflows including design systems design language governance component libraries and structured engineering handoff.
• Analytical mindset - experience defining and tracking content operations KPIs (speed-to-publish reuse rates throughput discoverability) and using data to drive prioritization.
• Delivery-focused - proven track record of shipping platform capabilities through agile delivery.
• Strong facilitator who drives clarity consensus and accountability across creative business and technical teams.
• Strong written and verbal communication skills across technical and business audiences.

• Bachelor's Degree or equivalent.
• Minimum of 7+ years of relevant experience with 5+ years specializing in enterprise CMS content platforms or digital product delivery with a content focus.

What We Do

At New York Life our 180-year legacy of integrity mutuality and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S. we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view investing in people purpose and innovation that endures. Guided by a clear enterprise vision to become a technology- data- and AI-powered company we’re modernizing our platforms rearchitecting experiences and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today technology is amplifying that mission—enabling us to serve clients advisors and communities in more personalized proactive ways. With a diversified business portfolio spanning insurance investments retirement group benefits and direct-to-consumer offerings New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture inclusive teams and a shared belief that when our people thrive so does our company. Here tradition fuels momentum—and your ideas energy and growth power what’s next.

Why Work With Us

New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity humanity and shared success—values that show up in how we work lead and grow. If you want a place where innovation has purpose—build what's next with us.

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