Senior Associate Campaign Insights & Performance Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Traveloka is Southeast Asia’s leading online travel platform, operating across six countries and continuously expanding. We are committed to deepening our understanding of users’ travel needs in diverse markets, enabling us to offer products and services that add genuine value to their lives. As we progress on our growth journey, we aim to serve an even broader user base with greater relevance, aligning with their unique travel preferences.

We’re looking for a strategic and data-driven Campaign Insights and Performance Specialist to join our team. This role will be instrumental in developing frameworks, monitoring, and optimizing campaign performance across the region, and ensuring our marketing efforts drive the best outcomes. You’ll oversee traffic-to-conversion performance for regional campaigns, supporting growth and profitability objectives, and take charge of defining and evolving the framework for insights, assessment, and optimization across all campaign initiatives. Initially an individual contributor, this role has the potential to evolve into a leadership position as our campaign insights and performance team expands.

If you are driven by a passion for understanding users, transforming data into actionable insights, and building a high-impact team to capture the Singapore market, this role is perfect for you! Ready to make a difference? Your next opportunity is just one click away!

Framework Development & Strategy

• Co-develop & implement robust frameworks to assess and optimize campaign performance across overall Traveloka business.

• Co-create KPIs and benchmarks that guide and measure campaign success, enabling consistent tracking of traffic, conversions, and user engagement. 

Performance Analysis & Optimization: 

• Co-analyze campaign, user journey and engagement data to uncover trends, identify issues, and find opportunities for performance improvements. 

• Co-develop actionable insights from performance data, with recommendations to improve campaign effectiveness and drive higher ROI. 

• Work cross-functionally to determine and implement the optimal in-app content and product layout, as well as user engagement journey, to enhance traffic-to-conversion rates. 

Satellite Markets PIC

• Serve as the primary point of contact for satellite markets, offering guidance, support, and insights to aid in local campaign execution and optimization. 

• Tailor strategies and frameworks to meet the specific needs and nuances of regional markets, ensuring maximum relevance and impact. 

Continuous Improvement & Best Practices

• Continuously refine campaign performance monitoring processes, implement best practices, and share learning across teams. 

• Collect and incorporate stakeholder feedback to enhance campaign frameworks, aligning them with evolving business objectives. 

Stakeholder Communication and Reporting

• Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.

• Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns. 

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Requirements

• At least 4 to 5 years of relevant working experience and at least 2 years in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus

• Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred). 

• Proven experience leading and developing high-performing teams, with a focus on goal achievement and growth. 

• Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies. 

• Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results. 

• Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders. 

• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. 

• Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!