Senior Associate-Demand Generation

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Go to market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact on the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions.  If this excites you, let's chat about how you can help us tell our special story.

About the Role

We are looking for an Associate-Demand Generation who will work hand in hand with the Manager-Demand Generation, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing, and measuring new systems, processes, and campaigns.

A Day in the Life 

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information. 
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with the Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation. 
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns across email and web personalization 
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
• Knowledge of Sales funnel and pipeline structure

What you Need

• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams
• Proactive, decisive, independent thinker and should be good in industry research
• Solution-oriented approach with proven ability to produce technically accurate, high-quality results
• Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns
• Experience creating task-based and process-flow documentation
• Healthcare Domain and Big data Technologies understanding will be a plus
• Excellent interpersonal communication skills 
• Strong analytical skills in marketing science

We offer competitive benefits to set you up for success in and outside of work.

Here’s What we offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. (*Noida office only)
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. (*India offices) 

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work-week schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team. 

Innovaccer is an equal opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at [email protected]. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.