Senior Associate, Digital Media & Client Strategy

• Understand the client's business by analyzing their industry, target audience, competitors, and unique selling points to develop a comprehensive understanding of their needs.
• Define clear and measurable digital marketing objectives in collaboration with the client, based on their business goals.
• Develop customized digital marketing strategies that leverage a combination of all paid digital channels.
• Identify the most suitable digital platforms and channels for the client's target audience and objectives.
• Advise on budget allocation and budget shifts to maximize ROAS and achieve client goals.
• Oversee media campaigns holistically, monitor performance, and adjust strategies as needed.
• Analyze performance results using analytics tools, evaluate the effectiveness of strategies, and provide regular reports to the client.
• Able to assist in project management such as creation in project workbook schedules and management of full team priority
• Optimize campaigns based on performance data and insights to improve results.
• Stay updated on industry trends, tools, and best practices to provide informed recommendations to the client.
• Collaborate with our channel leaders to build and deploy a best-in-class strategy that meets and exceeds client expectations.
• Comfortably navigate the uncomfortable, leading meetings with a variety of client partners and addressing all of their questions.
• Capably transform complex data points into a story that the client perceives as thoughtful and clear.
• Manage media partners and performance, ensuring client deliverables and goals are being met.

• 3+ years of relevant work experience in digital media strategy or related fields.
• Bachelor's degree or equivalent work experience.
• Strong interpersonal and coaching/training skills.
• Excellent verbal and written communication skills.
• Exceptional organizational and prioritization skills.
• Strong examples of project management and project leadership.
• Proficient analytical skills with experience in Microsoft Excel.
• Proactive in setting agendas for the team and clients.
• Ability to build coherent presentations (e.g., QBR) with limited outside input.
• Strong presentation skills with proficiency in either PowerPoint or Keynote.
• Self-motivated and eager to learn new tools and technology.

About PMG: 

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, 3X Best Places for Working Parents, and one of Fast Company's Best Workplaces for Innovators.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

Join us in making digital more human → Apply Now

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.