Senior Associate-Digital Prod Analytics

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Role Overview

The Enterprise Performance & Brand Channel Analytics team is responsible increasing the effectiveness of our marketing investments through sophisticated testing, and application of advanced analytics techniques. We are hiring for a marketing analyst to join our group and help support the analytical development of our Marketing Mix Modeling program.

How will you make an impact in this role?

• Be part of working group to enhance the application of Marketing Mix Modeling at Amex
• Apply model outputs to solve media attribution and optimization problems
• Support development of Python-based analytical products to optimize advertising investment
• Contribute to code base to ensure model analysis is standardized, and repeatable
• Build dashboard-based solutions to support media measurement and planning requirements

Skills and Qualifications:

• Interest in marketing data and problems
• Passion for uncovering insights from data, and the application of analytics to business problems
• Solid grounding in statistics, both from a theoretical and applied perspective
• Previous experience developing advanced analytical solutions to marketing business problems

Preferred Skills and Qualifications:

• Bachelor's degree in Statistics / Mathematics / Sciences / Engineering
• Professional or academic experience conducting analysis in Python

Minimum Qualifications:

• Bachelor's Degree or 2 years of work experience
• Minimum Experience Requirement: 6+ months of experience

Salary Range: $60,000.00 to $110,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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