Senior Associate, Display/Programmatic

About You

The Senior Associate, Programmatic & Display will contribute to Nutrafol’s growth by driving channel strategy, campaign management and optimization, reporting, and analysis across the programmatic space. The ideal candidate will have a consistent track record of delivering measurable results in this channel and a strong foundation in the B2C e-commerce space. This person understands the value of a well-structured test and learn program, and can analyze results for actionable insights. This role will sit in a dynamic, performance-driven and entrepreneurial team, and will have a high degree of ownership within the customer acquisition team, reporting to the Senior Manager of Integrated Media.

Responsibilities

• Establish B2C acquisition strategy for programmatic
• Develop and execute campaigns to drive performance through testing and analysis
• Partner closely with creative and brand teams to develop and optimize ads based on performance data
• Manage channel budget and spend, including forecasting monthly costs, adjusting pacing, and reconciling discrepancies
• Evangelize relevant and notable learnings, best practices, and operating procedures across growth marketing, brand and creative teams
• Stay abreast of key industry trends, competitive insights, and emerging channel technologies, focusing on how these insights can be leveraged to drive performance

Requirements

• 4 years of experience managing programmatic display and video within the e-commerce space
• Proven track record of delivering measurable results in terms of CPA, CTR, CAC, and other lower funnel metrics
• Strong understanding of the programmatic landscape, including ad verification, brand safety measures, DMPs, & DSPs
• Ability to work with and analyze large data sets quickly, accurately, and efficiently
• Comfortable prioritizing and organizing multiple projects and tasks efficiently
• Detail-oriented with strong analytical and problem-solving skills