Senior Associate, Marketing and Growth

Quick take: Axios is a growth-stage company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are hiring a Demand Generation Marketer to help grow our new paid subscription business!

Why it matters: As a growth marketer, you will assist with marketing acquisition initiatives for Axios Pro, including direct conversions and lead/demand generation. You’ll execute campaigns across different marketing channels and work closely with various teams to build a best-in-class marketing program to generate revenue for our paid subscription business.

Go deeper: As part of the Growth team at Axios, you’ll be implementing the marketing program for our paid subscription business. Your responsibilities will include:

• Implementing marketing and optimization programs to generate new leads and subscribers
• Leveraging both paid and organic channels for customer acquisition, such as house ads, email marketing, social media, display advertising, paid search, content marketing and sponsorships
• Running A/B tests to improve conversions from advertising tactics and the conversion funnel
• Developing messages, writing ad copy and working with Design on creative assets for various marketing channels
• Reporting campaign progress, presenting data-driven insights and recommending next steps to increase the effectiveness of the marketing campaigns
• Partnering with the Product/Tech team to execute optimizations of a customer buyer journey to increase conversions
• Working closely with other Marketing and Growth team members on cross-promotions, the Client Success team on retention, the Sales team on demand generation and the Data/Analytics team on reporting and analysis

The details: Ideal candidates will embody an entrepreneurial spirit and passion for Axios’ mission and have the following skills:

• Exceptional collaboration skills, especially with Product, Technology and Client Success teams
• Experience in customer acquisition marketing in a subscription business
• Understanding of customer segments and journey through the conversion funnel
• Experience in politics and policy is a plus
• Strong analytical skills and a knack for using data to make decisions
• Excellent communication and project management skills
• An independent and creative thinker who takes initiative and makes things happen

Don’t forget:

• Competitive salary
• Health insurance (100% paid for individuals, 75% for families)
• Primary caregiver 12-week paid leave
• 401K
• Generous vacation policy, plus company holidays
• Commuter and cell phone benefit
• A commitment to an open, inclusive, and diverse work culture
• Annual learning and development stipend

Additional pandemic-related benefits:

• One mental health day per quarter
• $100 monthly work-from-home stipend
• Tele-mental health services 
• OneMedical membership, including tele-health services 
• Increased work flexibility for parents and caretakers 
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies 
• Virtual company-sponsored social events

On target earnings for this role is in the range of $65,000-$75,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits.

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.