Senior Associate, Marketing Automation
Job Description
At Daily Harvest we take care of food, so food can take care of you. We're committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.
Position OverviewDaily Harvest is looking for a Senior Associate, Marketing Automation to join our Lifecycle Marketing team. The Performance Marketing team is divided into two functions: Growth (focusing on driving new customer acquisition through a variety of marketing channels) and Lifecycle Marketing (focusing on the new customer on-boarding journey that leads to longterm relationships). Together, these functions drive the company’s revenue forward.
The Senior Associate, Marketing Automation will own all campaign set-up in Braze and work to develop, test and implement new process improvements to drive operational efficiencies across the Lifecycle Marketing team. The ideal candidate is well-versed in email operations, HTML coding, and dynamic personalization. This individual will also be skilled at building, scheduling, and sending email, push and SMS campaigns and automated flows. This is a highly collaborative role and requires strong communication skills, particularly on project progress, roadblocks and solutions.
What you’ll do:- Ownership of the day-to-day, hands-on execution of all things email, push & SMS lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code)
- Ensure high quality and error free implementation, testing and QA of marketing campaigns
- Collaborate cross-functionally with Design, Operations, Digital Product and Engineering to execute on campaigns and automations
- Project manage the lifecycle marketing calendar and creative deliverables
- Optimize and build new operational processes across stakeholders
- 2+ years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, etc.)
- 1-2 years of working directly in an enterprise-level ESP (Braze preferred)
- Knowledge of HTML and CSS for email marketing
- Strong technical aptitude
- Strong project management skills
- Unlimited PTO Plan + flexible working hoursÂ
- Equity participationÂ
- 401K participation + company match
- Competitive medical, dental, + vision insurance
- Fun IRL + virtual quarterly team events, happy hours, + DH team gatherings to celebrate our co-workers
- Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
- Annual company retreat
- Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)
- In office access to everything we create (including recipes in development)
At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment.
Date Posted
10/02/2022
Views
6
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