Senior Associate, Marketplace Intelligence

Description

Position at GroupM Investment

GroupM
Senior associate, Marketplace intelligence

NEW YORK, NY

THE ROLE:
As the Senior Associate, Marketplace Intelligence, you must have the vision, business acumen, and strong analytical skills needed to analyze and derive marketing insights from ad spend and pricing data. In this role, you will become adept at interpreting strategic insights and communicating these insights to internal teams and stakeholders.

You should have the ability to work in collaboration with managers to derive insights, develop new methodologies and enhance existing systems. Creative problem-solving skills, flexibility, and persistence in working with others are key in this role. Excellent communications skills are essential.

YOUR IMPACT:

• Analyze and interpret ad spend and pricing data relative to:
  • Marketplace trends (linear and digital)
  • Market supply/demand relationships
  • GroupM activity and key partner relationships
• Collaborate with discipline leadership in developing new analysis, tools, and capabilities
• Organize existing data and identify significant data opportunities to drive value/insights for investment and client account teams
• Support the production of periodic deliverables and fulfillment of ad hoc requests
• Participate in Business Development efforts by providing in-depth business analysis, as directed
• Identify emerging industry trends that could be relevant for current and potential clients
• Form and manage collaborative relationships with internal teams

YOUR QUALIFICATIONS:

• Bachelor's Degree in Marketing, Statistics, or other related fields preferred
• 2+ years of experience in data analysis preferred, media agency or consultancy work is a plus
• Familiarity with the various advertising platforms and channels, including Linear (Traditional TV), Online Video, Streaming, Display, Search, Social, Out-of-Home, Audio, and Print
• Strong experience with MS Office applications and data manipulation (R/Python, etc), as well as other business intelligence tools
• Proven ability to present complex data reports and statistics in a simple and clear way
• Ability to interact with senior management, understand corporate strategy, and present actionable findings
• Proficiency in juggling multiple tasks simultaneously, prioritizing projects, and meeting deadlines

ABOUT GROUPM:

GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.