Senior Associate, Paid Search

About You

Nutrafol is looking for a data-driven and growth mindset Assistant Manager, Paid Search. In this role, you will be an integral part of executing, managing, testing and optimizing paid search campaigns on the Growth Marketing Team and will report to the Paid Search Manager. The main focus of this role will be supporting new customer acquisition via Google & Bing.

The ideal candidate is results-oriented, passionate about paid search, and equally comfortable driving campaign strategy as well as diving into tactical execution and optimization. We are a highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!

Responsibilities

• Day-to-day management of campaigns, optimizations, SQR reviews, budget and bid management
• Lead new campaign launches from briefing the creative team, keyword and creative planning, to execution & reporting
• Work with Paid Search Manager to analyze large data sets and identify areas of opportunity and improvement
• Partner closely with brand and creative teams to develop and optimize ads based on performance data
• Collaborate with other growth channels in order to execute an integrated marketing campaign
• Partner with Google Account Team to monitor, optimize, and improve account health 
• Effectively manage spend at a tactical level according to monthly budgets 
• Proactively come to the table with opportunities to drive incremental orders
• Closely monitor competitor activity and provide competitor analyses
• Work closely with Data and Analytics team to create automated dashboards
• Stay abreast of industry trends and proactively share with larger team

Requirements:

• 4+ years experience working on Paid Search and managing large budgets
• Ability to independently manipulate data in excel/Google sheets and provide actionable insights 
• Proficient, hand-on-keyboard experience in Google Ads & Microsoft Ads across Search & Shopping
• Experience with bid management tools (Marin, Skai, or similar)
• Proven track record of delivering measurable results in terms of CPA, CTR, and other lower-funnel metrics
• Experience executing and analyzing A/B creative tests
• Detail-oriented with strong analytical and problem-solving skills
• Ability to prioritize & work efficiently across multiple projects & tasks
• Comfortable working cross-functionally with brand, creative, and site teams
• Effective communication and presentation skills

Preferred:

• Experience with Tableau and/or similar web analytics tools
• Experience with a D2C or subscription-based businesses