Senior Associate (SAE) - £32k

About Golin:

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a hybrid working and brilliant benefits that builds a culture of happy people who are the best at what they do. 

We’re proud of the work we do, and even prouder when it is recognised by our peers. For the past three years we’ve been named PRWeek Global Agency of the Year and AMEC Research and Measurement Team of Year and received many awards for our creative work. It’s a testament to our team’s excellent work and dedication to innovation and client service.

Overview

We are seeking a highly motivated Senior Account Executive to join our Consumer team. The ideal candidate will have a passion for creating innovative PR strategies, cultivating strong client relationships, and driving impactful media coverage for consumer brands.

Responsibilities: 

• Serve as the primary point of contact for assigned consumer PR clients
• Develop and maintain strong relationships with clients, understanding their goals, challenges, and industry landscape
• Collaborate with clients to develop PR strategies aligned with their business objectives
• Proactively pitch consumer-focused stories to national, regional, and trade media outlets
• Cultivate and maintain relationships with key journalists, bloggers, and influencers
• Secure high-impact media placements
• Create compelling press releases, media pitches, bylined articles, and other written materials
• Lead the execution of integrated PR campaigns, coordinating with internal teams and external partners
• Monitor and analyse campaign performance metrics, providing actionable insights and recommendations for optimisation
• Work closely with cross-functional teams, including account managers, creatives, and digital specialists, to deliver integrated solutions for clients
• Mentor and support junior team members, providing guidance on client management, media relations, and professional development

Experience

• Experience in consumer PR, preferably within an agency environment
• Proven track record of securing media coverage for consumer brands across traditional and digital channels
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations
• Strong strategic thinking and problem-solving abilities, with a keen attention to detail
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously