Senior Brand and Campaign Manager

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.

The Senior Brand & Campaign Manager is responsible for managing all aspects of our brand including creative concepting, messaging, communications, and new product launches. The role is also responsible for creating and coordinating brand marketing campaign execution, overseeing all aspects of the marketing program from brainstorming, final approval of content and deliverables, and deployment of communication and media campaigns

Duties/Responsibilities:

• Lead all activities related to brand management including creation and management of brand assets
• Manage branded marketing campaigns from ideation through execution
• Work cross-functionally across internal teams to deliver on annual tactical marketing plan
• Collaborate with key stakeholders to develop and execute on marketing campaigns spanning multiple channels and tactics
• Instruct internal and external creative agency resources to deliver against brand strategy while maintaining brand integrity/voice
• Monitor and analyze brand performance metrics and adjust strategy as needed
• Regularly conduct market research to stay informed about industry trends and competitor messaging
• Define and deliver programs that engage and grow the customer base
• Maintain calendar of marketing activities and ensure tasks, deadlines and SLAs are met
• Maintain workflow and project management tool. Help to refine process and tool set-up as needed for optimal team efficiency and capacity planning
• Collaborate across content, creative, compliance, operations, and execution teams to ensure team members are working towards common goals and hitting deadlines
• Provide team and leadership with project and status updates
• Facilitate project kick-offs, project launches, and project retrospectives
• Performs other duties as assigned.

Required Skills/Abilities:

• Bachelor’s degree in in business, marketing, communications or other related discipline
• 7+ years of relevant experience in consumer marketing and brand building, marketing program management or marketing project management
• Excellent oral and written communication skills, with attention to detail
• Experience managing creative agencies and/or creative resources
• Comfortable writing marketing and brand copy and content
• Strong creative strategy skills
• Strong project management and organizational skills
• Self-starter; takes initiative on projects
• Experience using Wrike, Monday.com, and JIRA
• Ability to assess and report on resource allocation, time management, budget management and process optimization

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)

Our centers are consistent with CDC guidelines and align with local government orders pertaining to all Company physical locations in relation to COVID-19.

Equal Employment Opportunity (EEO) is a fundamental principle at HealthPlanOne, where employment is based upon personal capabilities and qualifications. HealthPlanOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HealthPlanOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at [email protected]