Senior Brand Manager
Job Description
This Senior Brand Manager role is focused on an email-heavy client. Candidates with experience in email campaign management (including creative development) and familiarity with Salesforce are preferred. This person is an energetic, growth-minded, team player that thrives in the day-to-day without losing sight of the end goal. A partner at this level possesses the intuition and proactive problem-solving capabilities needed to navigate challenges and opportunities that arise in every day work. As an essential part of the cross agency team, a Senior Brand Manager is an approachable and highly responsive, reliable resource in everything that relates to the client, the relationship, and their business. They are expected to be the expert in any project they oversee and manage it flawlessly and independently. With an always curious mindset, this person takes on new projects with confidence, and is comfortable managing cross-functional initiatives and partnering with diversely-skilled teams.
- Resourceful, highly responsive - Critical to core team
- Proactive/anticipates project needs
- Team player
- Client project expert
- Client and competitive knowledge
- Built credibility through proactive management
- Acting more independently on tasks
- Can manage multiple projects
Responsibilities:
- Work closely with account director to support integrated projects, proactively anticipate and solve problems, identify opportunities for efficiencies and growth, and ensure proper communications and team direction
- Participates in a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
- Partner closely with Project Management to understand the timing, workflow, and project deliverables in order to manage client expectations and to anticipate team needs/client needs
- Partner with project management to effectively manage resources and budgets
- Be the primary point of contact for client counterpart and cross agency team in managing the daily activities for cross-channel initiatives and annual plans
- Exhibit a thorough understanding of the client’s brand, objectives, and operations to successfully accomplish deliverables that meet client expectations across the whole brand spectrum
- Manage relationships with key clients and strategic partners active in the day-to-day execution of integrated projects, and manage up appropriately
- Lead and uphold the conditions for constructive partner meetings, client reviews, and strategic partner engagements that inspire quality outputs and drive brand success
- Apply independent, critical thinking and contribute ideas in cross-functional team settings across creative, strategy, media, PR, and production disciplines
- Contribute to Barkley culture, growth, and success through participation in key agency forums and initiatives, department and agency-wide meetings, new business opportunities, etc.
Qualifications:
- Self-starter with the ability to operate both strategically and tactically in a fast-paced, deadline-driven environment
- Strong collaborator with the ability to lead cross-channel initiatives with a diverse range of partners and stakeholders
- Ability to run projects independently with minimal supervision
- Excellent written and verbal communication skills; capable of effectively articulating both strategic recommendations and detailed tactical plans
- Ability to develop trusted relationships and partner with diverse teams and mid-senior client leads
- Demonstrated success in a cross-functional team environment
- Ability to juggle multiple projects and clients at once, while correctly prioritizing
- 4+ years relevant work experience; previous agency experience preferred
- Experience in client services
- Digital experience with production experience is and preferred
Barkley’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.
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Date Posted
07/25/2023
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