Senior Brand Manager

Do you want to join one of the fastest-growing molecular diagnostics startups and develop products that can affect the lives of millions?

BillionToOne, ranked at the top 5% of Y Combinator companies with $250M+ in funding from prominent VC firms, has developed a DNA molecular counter that increases cfDNA diagnostic resolution by over 1,000 fold. BillionToOne's first product, UNITY™ is the first and only non-invasive prenatal test that can directly screen an unborn baby and assess its risk for common and severe recessive gene disorders and chromosomal abnormalities, as well as fetal sex and fetal antigens, from a single tube of blood from the pregnant mother without paternal testing.

In 2023, BillionToOne launched two liquid biopsy products that will markedly improve oncology treatment and care. With Northstar Select™, clinicians will be able to select cancer therapies that will be most effective to each patient based on their individual genetic makeup. Northstar Response™ will enable clinicians to monitor a patient’s early response to these cancer therapies, by measuring minute changes in their ctDNA, which can reduce ineffective treatments and unwanted toxicity, lower costs, and substantially improve clinical outcomes.

We are looking for a Senior Brand Manager to play a critical role in defining how our products are positioned, messaged, and pulled through in print and digital content and strategies. The Senior Brand Manager will partner closely with the Sales team to develop sales materials , objection handling guidance, lead digital campaigns to build brand awareness and educate providers and patients on BillionToOne’s game changing genetic tests. This role will also support the market access team in developing materials related to payers. The Senior Brand Manager is a remote position and will report to the Director of Brand Marketing. 

Who you are: You are a strategic thinker who is not afraid to dig in. You love storytelling, can juggle multiple projects and once while maintaining a longer term strategic view, a great communicator and collaborator, and you are the champion of all brand champions. 

Key Responsibilities:

• Develop and execute product marketing strategies to drive awareness  and increase market share for UNITY Screen.
• Work closely with the sales team to develop materials that support the sales process, including product messaging, objection handling, visual aids, leave behinds, etc.
• Collaborate with cross-functional teams (e.g. Product, Training, Medical Affairs, Clinical Operations, etc.) to develop cohesive launch, promotion, and training plans.
• Participate in market research and competitive analysis to identify market trends, customer needs, and product opportunities.
• Work closely with the market access team to develop materials related to payers, including reimbursement guides, payer messaging, and other materials.
• Monitor product performance and provide regular updates to leadership on sales, market share, and other key metrics.
• Develop non-personal promotion including updates to the  website, media drivers, emails etc.
• Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)

Qualifications:

• Bachelor's degree in business, marketing, or a related field. MBA preferred.
• 5+ years of experience in product or brand marketing.
• Experience in healthcare or diagnostics industry is a must.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent written and verbal communication skills, including the ability to develop compelling product messaging and sales content.
• Experience managing vendors and budgets.
• Demonstrated ability to collaborate with cross-functional teams and manage projects from inception to completion.
• Experience working with payers and developing materials related to reimbursement is a plus.
• Strong business acumen and understanding of the healthcare industry, including the diagnostic and screening landscape is a plus.
• Field sales experience is a plus. 

Benefits And Perks:

• Working with a team of ‘rockstars’ who bring out the best in everyone
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousand patients
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80%
• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)
• Retirement savings program including a 4% Company match
• Free daily on-site lunches provided from top eateries
• Latest and greatest hardware (laptop, lab equipment, facilities)
• A variety of perks on campus (state of the art gym, restaurant)
• Free on-site EV charging (compatible with all EVs, including Tesla)

At BillionToOne, we are proud to offer a combination of a (1) base pay range (actual amount offered is based on experience and salary/equity options split that the candidate chooses) (2) generous equity options offering, on top of (3) industry leading company benefits (free healthcare options, 401k match, very generous fully paid paternal leave etc.).

For this position, the base pay range is: $130,000-$150,000 per year.

BillionToOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.