Senior Brand Manager

Job Description

Why Valvoline Global Products?

We've been inspiring and enabling what moves the world forward for more than 150 years, starting with the invention of the world's first branded motor oil. Today, we're a leading worldwide marketer and supplier of premium branded lubricants, automotive and industrial chemistries, and a business solutions provider to our customers and partners, driven every day by a people-centered focus on innovation and customer excellence.

We're proud to be The Originalthe first to see potential in things others overlook. Originals are the first to develop sustainable solutions. Originals move the world forward. At Valvoline Global Products, that's what we do every day in over 140 countries worldwide. We create future-ready products that improve the performance of automotive and industrial equipment and services that help our businesses grow and thrive. As The Original, we've been innovating to solve problems for over 150 years. And we'll continue to invent and reinvent the way forward, to always meet our customers' needs today and in the future.

Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve, great. It is our responsibility. It is what drives us. It is who we are.

We're looking for people who care, operate with integrity, strive for excellence in everything they do, are eager to develop new skills to win, and show passion for delivering on our commitment to all our stakeholders. We are looking for Hungry, Humble, and Smart individuals. If this is you, you've come to the right place, and we invite you to join The Or iginal!

*Valvoline World Headquarters is located in Lexington, KY , but we invite candidates living in nearby markets to apply as well. Ideally, we are open to remote candidates living within driving distance (i.e., Cincinnati, Louisville, etc.) willing to visit HQs 2-3 days a week. *This position also offers a relocation package for candidates open to relocating.

Careers for the Driven

Valvoline has a rewarding opportunity as a Senior Brand Manager. We whole-heartedly adopt a 'never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we're looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.

How You'll Make an Impact

The Senior Brand Manager will be responsible for setting the strategic direction for the brand and ensuring success against the brand's business objectives. The Brand Manager is responsible for helping to accelerate the profitable share growth across the DIY Business Unit through the development and execution of brand-building activities and strategic platforms. Assists in the initiation, development, coordination, and monitoring of assigned marketing activities for relevant products/brands and/or development programs. Key responsibilities include positioning strategy, advertising, consumer target identification, media, digital and social channel marketing and influencer program development. driving the strategic direction for the brand and ensuring success against their brand's business objectives. Supports in delivering sustained growth and setting the business up for future success by building brand equity with consumers and influencers. Drives product management strategy across the business. In the role, you would be responsible for:

• US Brand Marketing Plans - Drive the vision for the brand and execute brand objectives, strategies, and key initiatives that drive growth and plan successes for the business. As part of this effort, the BM will work closely with Global Equity and Product Strategy & Management teams to create US-specific plans for the brand and product categories.
• Business Marketing Initiatives - Lead the development and execution of media and marketing strategies and programs that span the various brands (e.g. national marketing programs, account-specific marketing partnerships, etc.).
• Brand-Level Business Tracking - Closely monitor and proactively manage performance versus plan. Understands how initiatives can impact Valvoline's ability to achieve plan. Determines market level pricing, ensuring margin expectations are met . Analyzes where the profit opportunities lie within their business P&L and proactively leads top-line and bottom-line-driving initiatives to make plan across the business.
• Consumer Insights & Creative Development -The BM will be the expert in consumer insights, brand equities, and customer dynamics. Leverages deep consumer understanding to create best-in-class consumer communications across the businesses (Motor Oil and other automotive products), the various touchpoints (advertising, consumer promotions, PR, packaging, POS, etc.), and channels (Retail, Commercial, DTC).
• Account Relationships, Partnerships, and Growth Initiatives Collaborate and partner with the Valvoline Sales Directors and their teams to plan and execute account-specific initiatives, proposals, and presentations to identify win-win growth solutions and deliver indispensable partnership.
• Manage, Coach, and Develop the Marketing Team Manage a team of Assistant Brand Managers, drive best practices, and grow the competencies and capabilities of the DIY Marketing team.
• Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

What You'll Need

• BA in Marketing, Communication, or related field
• Minimum ten years of CPG marketing, leading brand planning and execution, with a track record of delivering topline and bottomline growth
• Experience managing and coaching (direct reports)
• Hands-on approach to marketing (ability to work fast with little budget and resources)
• Experience in brand building
• Experience in working with advertising agencies
• Experience in working with teams with different cultural background and beliefs
• Solid understanding of media, promotions and sports/entertainment partnerships
• Ability to travel overnight, up to 15%
• Must be authorized to work in the U.S.

What Will Set You Apart

• MBA
• Experience in working in a distributor model

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• Tuition reimbursement*
• Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!