Senior Brand Manager

Do you want to be part of Upfield’s journey, the world’s largest plant-based consumer goods company? And strive for a better plant-based future? Then this is an exciting brand management opportunity to take care of our portfolio in Belgium. As Senior Brand Manager Belgium you will support the ongoing growth of the business to increase our consumer base for plant-based dairy alternatives by managing iconic brands like Solo, Proactiv, Becel or Planta. 

Location: Brussels, Belgium 

Hybrid working 
 

About the position 

As Senior Brand Manager you are part of the Marketing team reporting into Head of Marketing Iberia, France & Belgium. You'll join a very close and collaborative team that shares the portfolio and activity plans. You will also work closely with the Sales and Category team. 

You will be driving brand performance using data-driven approach: monitoring brand performance vs KPIs together with return on investment of advertising and promotions and using these insights to make recommendations, anticipating threats/opportunities. You will be leveraging insights from market research, category and brand performance, market trends, consumer behavior, etc. to drive continuous improvement. 

In this role, you will work on brand plans creation & execution for our portfolio in Belgium and with focus on outstanding activations that drive penetration for key brands. Conception, coordination and execution of marketing activities (incl. campaigns, activation concepts) in accordance with Brand guidelines don't have any secrets for you. 

Together with internal / external agencies and internal stakeholders, you'll work on the delivery of key initiatives in a timely manner with excellence. 

You will lead the locally relevant product launch process of all innovations and renovation from planning to execution including all trade marketing materials. You will also build on local market understanding to generate insights and foresights as input for the definition, implementation and steering of local growth plans. 

Not only will you have responsibility for the independent analysis of the performance drivers including the derivation of recommendations for action but also for a full A&P. 

You will provide input to agree on local strategic pricing and pricing guidelines. 

In close collaboration with sales team & European stakeholders, you will raise the bar for better impact of marketing in Belgium using data-driven marketing and excellent consumer insights to be locally relevant, culturally resonant, and faster than competition in everything we do. 

Together with your colleagues in larger cluster you'll have  - beside the existing portfolio - the opportunity to build a new innovation and work on lots of new product development projects. To build the brand as a whole, you will get to bring a lot of new and creative ideas to the table and your input is very much encouraged! 

So, what does it take to be successful in this role?  

With a Bachelor's/Master's degree in Marketing, Business Administration, or any business-related field and a minimum 6-8 years of marketing experience with proven track record in the FMCG industry, you are now with a deep passion for building brands and you have a holistic marketing skill set with strong consumer orientation and the ability to translate ideas and passion into execution and financial results.  

A performance mindset is needed and shows not only in personality but also strong commercial and financial acumen together with excellent analytical skills 

Besides being a strong team player with excellent interpersonal skills. You have proven project management skills, exceptional planning and organisational skills, ability to prioritise in a fast-paced environment. 

You describe yourself as a passionate and determined person with a hands-on mentality. You show a lot of resilience, initiative, commercial thinking and you enjoy agile working in a fast-paced environment. tenacity in equal measure, willing to challenge the status quo and seek opportunities for growth. 

You are beyond passionate about food & cooking, naturally motivated and inquisitive: driven by insight and behavior 

We operate in a global environment so both your Flemish / French and English language skills are near native or bilingual.  

What’s next  

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Alice Graca, a WhatsApp message on +3127202168. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.   

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.  

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