Senior Brand Manager Fuze Tea - LATAM

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

Relocation Provided:

No

Job Posting End Date:

August 29, 2024

Shift:

Job Description Summary:

Our global vision is to become the best marketing team in the world, not just by a little but by a lot. We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America, with people at the heart of everything we do; our talented and diverse team drives our success. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt to keep redefining the beverage industry and creating meaningful impact.

Job Description Summary:

• Drive RTD Tea Brand strategy and execution across LATAM OU for leader brands to maintain growth and deliver short-, mid-, and long-term growth targets by closely co-working with category leaders and system networks.
• Lead brand marketing and grow sales, profit, and market share by establishing strong Brand Equity, robust strategy development, and strong plan development and execution.
• Responsible for inspiring and coordinating cross-functional teams across the Coca-Cola LATAM OU, Bottling partners, and Global teams.

What You’ll Do for Us

• Develop a Strategic Business Plan and Annual Execution Business Plan for a responsible product portfolio, working with other senior brand managers and the Category head/lead to deliver sustainable value growth.
• Compelling growth strategy development covering vision to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels
• Identify key business priorities to develop solid marketing initiatives and commercial execution plans. Work closely with other functions to execute in the markets.
• Lead and inspire cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives. 
• Brand business diagnosis and holistic analysis (consumer-centric, both macro & market trends, competition, package/VIS, channels, customer) as well as manage day-to-day performance tracking in profit and sales volume, and design brand research
• Manage brand budget in alignment with brand strategy and productivity guidelines.
• Team capability development & solid team building

Qualifications & Requirements

• Attributes: Strategic thinking, consumer-centric mindset, intense passion and responsibility to deliver results, ability to establish trust and build partnerships across teams and geographies, influential communication, visioning, positivity, resilience, open-mindedness, and curiosity.
• Brand management / Marketing experience with big and global brands and emerging local brands: Proven experience in leading businesses with holistic consumer marketing experience; holistic market/business diagnostics to identify critical issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development with Strong financial acumen and business analytics.
• Proven track record of leading complex projects with multiple senior stakeholders.

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
• Expansive & Diverse Customers: We work with a diversified group of customers, which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
• Connection to the global marketing team: We collaborate with a multicultural team to translate global strategy into local consumer-based execution.

Skills:

Brand Architecture, Brand Growth, Brand Management, Brand Marketing, Brand Positioning, Brand Strategy, Cross-Functional Teamwork, Digital Media Strategy, E-Commerce, Financial Acumen, Growth Strategies, Individual Resilience, Influencing Skills, Innovation, Marketing, Portfolio Management, Problem Solving, Self Motivation, Social Media Strategies, Strategy Development, SWOT Analysis, Taking Ownership, Trade Marketing

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.