Senior Brand Manager, Hairitage

About the job

About Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
Pay Range: $115,000/yr - $140,000/yr. Exact compensation may vary based on skills, experience, and location.

Position Summary – Senior Brand Manager, Hairitage 

Oversee development and execution of industry-leading product strategy to support and elevate Maesa’s new brand launches. Meet growth objectives and contribute to overall company goals across the launch and ongoing innovation pipeline.

Position Overview

We are looking for a skilled & passionate Senior Brand Manager with proven experience in consumer goods to join our innovation team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry.  As a Senior Brand Manager, you are responsible for defining strategies and building annual consumer and channel innovation plans by understanding the consumer’s needs, customer and competitive landscape, business model metrics and market dynamics. You will spearhead the development and execution of products from ideation to launch, overseeing both operations and development. You will manage the ongoing innovation pipeline, identifying opportunities for future growth and bringing to market new product launches.  You will be a champion all timelines, working closely with operations to ensure that launches are executed on time and within budget.

This role is for someone who thrives in an entrepreneurial environment with the ability to work autonomously.

Principal Duties & Responsibilities

• Strategy:  Set vision and define success for brand innovation pipeline.   Support the development of brand strategy and annual brand marketing plans. 
• Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, define strategies and ensure objectives are being realized.  Exercise critical thinking to set high performance standards, measure for success, and adjust plans to deliver against growth agenda. Support post-launch analyses with support from brand teams and cross-functional partners.
• Business Plan and Project Management and Execution: Define the business plan to deliver category and brand objectives.  Manage brand projects including focused on innovation and merchandising to deliver on-time with executional excellence. 
• Innovation: Lead cross-functional teams to develop commercial, marketing and product innovation Collaborate with Design, Product, Sales, to create distinctive products, platforms and experiences that drive awareness and trial.
• Skills & Capability Development: Coach and develop Associate Brand Managers.  Develop business objectives, performance, personal development, and training plans.  Provide coaching, feedback, and guidance.
• Cross Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are executed on schedule and to budget.
• Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders.  Responsible for consulting with cross-functional partners and driving alignment across the organization.  Participate in key sales and marketing presentations.

Qualifications and Requirements

• Bachelor’s Degree in related field of study, MBA strongly preferred
• 5 years of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation
• Beauty and Personal care experience is preferred, but not required
• Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
• Flexibility and willingness to take on additional responsibilities when needed
• Problem solver who can deal with ambiguity
• Ability to multi-task in a fast-paced environment
• Action and results oriented

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