Senior Brand Manager, Innovation

Job Summary:

Senior Brand Manager, Innovation is responsible for the achievement of Innovation financial objectives for the Emerging Business Segment. This role is responsible for supporting the ongoing generation of the Emerging Business Pipeline and leading commercialization efforts to achieve volume and profit growth objectives.

Position Location: This is a hybrid role based out of Sacramento, CA with 3 days per week on-site.

Job Description:

What You'll Do:

• Be a Business Lead that:
  • Manages Innovation Strategic Plan and Innovation P&Ls for the Emerging Innovation business segment
    • Own and support the 5-yr strategic growth plan
    • Own and manage the annual AOP to meet volume, revenue and profit goals
    • Evaluate pipeline portfolio and optimize for profitability and growth
    • Ensure budget compliance and timely and accurate reporting
  • Leads innovation projects linked to strategic blueprints and multi-year growth platforms
    • Takes innovation initiatives from concept through to launch.
    • Builds a deep understanding of the brand and the consumer
    • Leverages insights research and analyzes market data to identify and define opportunities
    • Drives P&L development for the new businesses and evaluates alternatives to meet financial launch hurdles
    • Creates smart go-to-market strategies that leverage Blue Diamond's existing strengths while leading teams to develop new muscle
    • Leads project cross functional teams - manages communications and project details including Stage-Gate documents, timelines, meeting agendas, notes, etc.
    • Generates product and package specifications, new item codes, UPC codes, etc.
    • Creates presentations to onboard internal stakeholders and facilitate sales calls
    • Represents innovation marketing in key account sales calls as needed
    • Provides continuity and support to Brand & Sales Teams as they take responsibility of new product launches
• Be a People Leader that:
  • Rallies support behind the vision and exhibits optimism. Translates vision and strategy into explicit plans and action.
  • Creates an inclusive and creative environment, embracing diverse viewpoints and draws on talents and ideas from all parts of the organization. Facilitates open-ended, non-judgmental discussions to find new solutions where everyone has a voice.
  • Incorporates novel and seemingly disparate ideas from different industries, cultures, and employees. Sees opportunities others do not.
• Other duties as assigned

Education / Experience / Skills

• Bachelor's Degree in Business Administration or related field
• 6+ years of CPG Brand Management or Marketing or Innovation experience
• Minimum of 4 years of commercial CPG Innovation or related experience
• Familiarity with traditional consumer research methodologies including CLTs, focus groups, concept tests, etc.
• Experience in accessing and analyzing iRi/SPINs data
• Experience in working with agencies (advertising, media, packaging, etc.) & external partners (development, manufacturing)
• Highly Curious & Results-driven
• Self-starter - comfortable "figuring it out" and helping others do the same
• Outstanding interpersonal & communication skills, both written and verbal - Ability to influence & lead others
• Exceptional story-teller
• Quantitative strength - very comfortable with data
• Analytical Thinker and Structured problem solver
• Highly Organized - Proven ability to effectively manage multiple projects in a dynamic environment
• High energy, charismatic, innovative, and creative

PREFERRED SKILLS AND EXPERIENCES

• Certified Project Manager
• Knowledge of SAP

PHYSICAL DEMANDS - Office demands include extensive use of telephone and computer

WORK ENVIRONMENT - Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 5-10% of the time.

Reports To: Group Marketing Manager, Commercial Innovation

Education:

Bachelors

Other Job Details:

Work Shift:

Day

Pay Type:

Salary

Hourly Rate (if applicable):

N/A

Exempt Salary Range (if applicable):

$123,200.00 - $159,900.00

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Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.